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Root logo — The proven API-first insurance platform to build, launch and...

Root

The proven API-first insurance platform to build, launch and manage digital insurance products

Founded 2016 United Kingdom London, United Kingdom 136 employees Venture round Total: $4.50M API, Financial Services +7

General Information

Company Name Root
Founded Year 2016
Location United Kingdom London, United Kingdom
Employees 136
Industries API, Financial Services, Fintech +6
Funding Stage Venture round
Business Model B2B, Platform, API
Revenue Model Usage Based, Service Fee, Licensing
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Event Participation Sep 25, 2026

Root is attending the European MGA Summit in Paris, scheduled for September 29-30, 2026.

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About Root

Root is a dynamic player in the Insurtech industry, offering an API-first insurance platform that is revolutionizing the way digital insurance products are built, launched, and managed. Founded in 2016 and based in the United Kingdom, the company has carved a niche for itself by providing a low-code platform that simplifies operations for MGAs, retailers, and insurance providers, among others.

The platform boasts over 500+ open insurance APIs, supporting a broad range of insurance types including health, life, and car. Its modular design facilitates omni-channel distribution and scalable policy administration. By addressing complex insurance needs with easy-to-use APIs, Root enables its clients to focus on customer engagement rather than infrastructure challenges.

In its most recent funding activity, Root secured a $1.50M venture round investment on 27 September 2023, with backing from Invenfin. This investment underscores investor confidence in Root's potential to disrupt the financial services and fintech sectors, particularly within retail and embedded systems.

Business keywords: API-first, low-code platform, digital insurance products, omni-channel distribution, affinity partner distribution, policy administration, claims management, embedded insurance, insurance infrastructure, universal programmability, MGAs, digital intermediaries, enterprise-grade solution, Gross-Written-Premium, insurtech

Services & Products

End-to-End Insurance Platform
Product Workbench
Policy Administration System
Embedded Insurance Integration
API Support and Development

Target Customers

Insurers Managing General Agents (MGAs) Retailers Banks Affinity Brands Non-Insurance Partners

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $1.50M 1
Invenfin
Invenfin
27 Sep 2023
Seed Round $3.00M 7
Savannah Fund Invenfin Luno
Savannah Fund, Invenfin +5
11 Nov 2021

Root Alternatives & Competitors

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Root vs
CoverGo | Insurtech
CoverGo | Insurtech Singapore

The no-code platform transforming the insurance industry

Series A
149 employees
Fintech, Insurance
Root vs
bsurance
bsurance Austria

We accelerate the creation and distribution of insurance products with technology and operational ca...

Non Equity Assistance
13 employees
Analytics, Fintech
Root vs
Democrance
Democrance United Arab Emirates

We're helping dozens of Insurance companies transition to Digital Insurance

Series A
22 employees
Finance, Financial Services
View all alternatives

FAQ About Root

The proven API-first insurance platform to build, launch and manage digital insurance products
Root was founded in 2016.
Root is headquartered in London, United Kingdom.
Root operates in API, Financial Services, Fintech, Insurtech, Retail, Health insurance, Life insurance, Car insurance and Embedded Systems. Its work centres on API-first, low-code platform, digital insurance products and omni-channel distribution. Its customers include Insurers, Managing General Agents (MGAs) and Retailers.
Root has a B2B, Platform and API business model. Its revenue comes from Usage Based, Service Fee and Licensing.
Root has approximately 136 employees.
Root has completed 2 funding rounds, raising a total of $4.50M. The latest funding stage is Venture round.
Root offers: End-to-End Insurance Platform, Product Workbench, Policy Administration System, Embedded Insurance Integration, API Support and Development.
Top alternatives and competitors to Root include CoverGo | Insurtech, bsurance, Democrance, Finxact, hepster. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Root and CoverGo | Insurtech are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Root, https://bouncewatch.com/company/root-1, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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