Root

Root is a dynamic player in the Insurtech industry, offering an API-first insurance platform that is revolutionizing the way digital insurance products are built, launched, and managed. Founded in 2016 and based in the United Kingdom, the company has carved a niche for itself by providing a low-code platform that simplifies operations for MGAs, retailers, and insurance providers, among others.

The platform boasts over 500+ open insurance APIs, supporting a broad range of insurance types including health, life, and car. Its modular design facilitates omni-channel distribution and scalable policy administration. By addressing complex insurance needs with easy-to-use APIs, Root enables its clients to focus on customer engagement rather than infrastructure challenges.

In its most recent funding activity, Root secured a $1.50M venture round investment on 27 September 2023, with backing from Invenfin. This investment underscores investor confidence in Root's potential to disrupt the financial services and fintech sectors, particularly within retail and embedded systems.