Lehi, United States
Roster is a marketing platform aiming to empower brands by leveraging user-generated content and referrals to elevate brand communities and drive sales, all while reducing reliance on paid ads. Founded in 2017 and headquartered in the United States, the company recently secured a $6.00M investment in a seed round led by Album VC, Peterson Ventures, and Grix Venture Capital on 21 July 2022.
Roster's key offering lies in its ability to connect, engage, and incentivize brand advocates, thus fostering increased brand engagement, referred sales, and an authentic brand community. The platform champions a simplified yet effective approach to word-of-mouth marketing, highlighting the potential for brands to harness their fans as powerful sales assets. Notable brands like On Running, Fox, and HydroFlask have already leveraged Roster to transform their customer base into advocates, showcasing the platform's potential impact.
With a strong foothold in the Advertising, Social Media, Marketing, and CRM and Sales industries, Roster is positioned to offer a compelling solution for brands seeking to enhance their brand ambassadorship and drive organic growth. As it continues to attract diverse brands seeking to unlock the power of user-generated content and referrals, Roster is poised to further solidify its position as a key player in the realm of modern brand marketing and community building.
