Italy
Roundabout, headquartered in Italy, is a promising entrant in the advertising and marketing sectors since its founding in 2019. Known for its slogan, "The 10x more accurate influencer marketing tool," the company focuses on enhancing the execution of micro-influencer campaigns.
The platform supports over 60 niches, integrating artificial intelligence to streamline the process of planning, executing, and tracking campaigns. It enables users to identify targeted micro-influencers, craft effective briefs, and manage campaign goals and budgets efficiently.
Recent financial backing includes a €300.00K Pre-Seed investment in October 2022 from Startup Wise Guys and Pinto Ventures. Such investments signal confidence in the startup's vision and growth potential within the burgeoning creator economy and platforms industries.
Overall, Roundabout stands out with its simple, fast, and automated approach, poised to capture significant market share in the influencer marketing landscape.
