Rove is a company headquartered in New York, United States, that specializes in loyalty programs and travel rewards for frequent travelers, airline loyalty program members, and consumers seeking rewards for everyday spending. The company also serves online shoppers with its financial services and payments solutions.
Founded in 2023, Rove offers services such as miles earning and redemption, hotel and flight bookings, shopping rewards platforms, and transfer bonus programs. Rove operates on a B2C, marketplace, and platform business model, generating revenue through commission, affiliate programs, and marketplace fees.