Runwaysale

Runwaysale is a disruptive force in Southern African retail, challenging the stronghold of major players with their focus on value and technology. Founded in 2012, the company has quickly become a major online retailer in the region, specializing in fashion and homeware. Their emphasis on value retail has resonated with the underserved middle-class customer base, enabling them to capture a rapidly growing market. With a $5.70M Series A investment secured from SPEAR Capital in June 2020, Runwaysale is well-positioned to further leverage the high mobile penetration rates in Africa, which have significantly contributed to the majority of their traffic coming from mobile devices. The company's commitment to delivering unparalleled value and a seamless mobile experience sets them apart in the e-commerce, fashion, and platform industries.