Sweden
Ruul is an innovative player in the Financial Services and Fintech industries, with a specific focus on Payments. Established in 2017 in Istanbul by siblings Esen and Mert Bulut, the company originated from a real-world challenge faced by Mert, an independent contractor dealing with persistent payment issues.
The startup offers a unique service positioned as an "Agent of Record for Independents," designed to simplify the interaction between contractors and businesses. This service is operational in 190 countries and supports 140 currencies, demonstrating its global reach and scalability.
Headquartered in Sweden, Ruul has gained traction, becoming a trusted ally for over 200k independents worldwide by 2026. While the company has not disclosed recent investment rounds, its growth trajectory and active presence in numerous markets underscore its potential to attract investor interest as it continues to foster a more accessible independent economy.
