Sama logo — How AI and product leaders build smarter, safer models—faste...

Sama

How AI and product leaders build smarter, safer models—faster.

Founded 2008 United States San Francisco, United States 4337 employees Series B Total: $84.80M AI, Data Analytics +2

General Information

Company Name Sama
Founded Year 2008
Location United States San Francisco, United States
Employees 4337
Industries AI, Data Analytics, Enterprise Software +1
Funding Stage Series B
Business Model B2B, SaaS, DaaS
Revenue Model Service Fee, Consulting Fee, Usage Based
Social

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About Sama

Sama, founded in 2008 and headquartered in the United States, is positioned at the intersection of AI, Data Analytics, Enterprise Software, and Machine Learning. The company's slogan, "How AI and product leaders build smarter, safer models—faster," encapsulates its mission to streamline AI model development from conception to implementation.

Sama provides comprehensive services that cover the full AI lifecycle. Its offerings include Data Strategy & Consulting, Annotation & Labeling, and Model Evaluation—all crucial for accelerating production-ready AI projects. By integrating expert services and reliable execution, Sama ensures a smooth transition through the development stages, catering to high-performing GenAI and Computer Vision teams.

The company received a Series B investment of $70.00M on 04 November 2021. Key investors include Salesforce Ventures, First Ascent Ventures, Vistara Growth, and Caisse de Depot et Placement du Quebec, solidifying its financial support and credibility in the market.

Business keywords: AI Project Management, Data Strategy & Consulting, Annotation & Labeling, Model Evaluation, Human-in-the-Loop AI, GenAI Workflow Optimization, Computer Vision Support, Prompt Engineering, Retrieval-Augmented Generation, Content Moderation for AI, LLM Output Scoring & Ranking, Annotation Accuracy at Scale, Domain-Specific Training Data, ADAS & Autonomous Vehicle Perception, B-Corp Ethical AI

Services & Products

Data Annotation
Data Validation
Model Evaluation
Professional Services
Quality Assurance
Bulk Annotation
Smart Review

Target Customers

ADAS & Autonomous Vehicle Manufacturers Banking, Financial Services & Insurance Retail & E-Commerce Companies Robotics & Manufacturing Firms Consumer Tech & Media Agriculture & Food Companies

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $70.00M 4
Salesforce Ventures, First Ascent Ventures +2
04 Nov 2021
Series A $14.80M 4
Ridge Ventures, Rubio Impact Ventures +2
20 Nov 2019
Convertible Note Undisclosed -
17 May 2016

Sama Alternatives & Competitors

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FAQ About Sama

How AI and product leaders build smarter, safer models—faster.
Sama was founded in 2008.
Sama is headquartered in San Francisco, United States.
Sama operates in AI, Data Analytics, Enterprise Software and Machine Learning. Its work centres on AI Project Management, Data Strategy & Consulting, Annotation & Labeling and Model Evaluation. Its customers include ADAS & Autonomous Vehicle Manufacturers, Banking, Financial Services & Insurance and Retail & E-Commerce Companies.
Sama has a B2B, SaaS and DaaS business model. Its revenue comes from Service Fee, Consulting Fee and Usage Based.
Sama has approximately 4337 employees.
Sama has completed 3 funding rounds, raising a total of $84.80M. The latest funding stage is Series B.
Sama offers: Data Annotation, Data Validation, Model Evaluation, Professional Services, Quality Assurance, Bulk Annotation, Smart Review.
Top alternatives and competitors to Sama include Toloka, Humans in the Loop, CloudFactory, Dataloop AI, Encord. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sama and Toloka are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sama, https://bouncewatch.com/company/sama-6, updated 29 March 2026. When citing, please name BounceWatch and link this page.

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