Toloka

Expert Human Data for AI Training & Evaluation—Trusted by Top AI Labs, Startups, and Global Enterprises

Founded 2014

The Netherlands 1305 employees Total: $72.00M AI, Analytics +2

General Information

Company Name Toloka

Founded Year 2014

Location

The Netherlands

Employees 1305

Industries AI, Analytics, Data Analytics +1

Business Model B2B, Platform, Marketplace

Revenue Model Service Fee, Usage Based, Project Based

Offices as of Oct 2026

Amsterdam, The Netherlands Lucerne, Switzerland Newburyport, United States San Francisco, United States Chicago, United States Warsaw, Poland Montreal, Canada Tel Aviv, Israel Singapore, Singapore Belgrade, Serbia

Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

New Partnership Oct 28, 2026

Toloka announced a joint research partnership with xmemory to evaluate AI agent memory.

Event Participation Oct 27, 2026

Toloka is hosting Toloka Talks in Seattle featuring speakers like Mikhail Parakhin and Tommy Guy.

Partnership Talks Oct 16, 2026

Toloka is inviting domain experts and partners to discuss collaborations in civil engineering to drive responsible AI adoption.

Feature Release Oct 13, 2026

Toloka implemented robust rubrics directly into workflows to prioritize quality in AI data solutions.

Growth Metrics Oct 13, 2026

Toloka reported achieving 2x QoQ growth.

Product Launch Oct 13, 2026

Toloka introduced Off-the-shelf benchmark datasets, packaging common failure modes into ready-to-use datasets for SFT, evals and RL.

+2 more signals in last 30 days

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AI Insight

Bounce Watch AI

1 month ago

Toloka recently secured a significant $72 million corporate spinout round in May 2025, backed by prominent investors including Bezos Expeditions, signaling a strategic re-establishment and substantial capital infusion for accelerated growth in the AI data solutions market. This funding, coupled with their upcoming debut event 'Toloka Talks' in San Francisco in September 2026, indicates a strong push towards market leadership, brand visibility, and expanding their footprint in critical AI development services.

Signal Types

Funding Event Organization

Strategic Labels

Corporate Restructuring Growth Funding Market Expansion

Next Move: Scaling

Impact: 9/10

Ideal For: AI Infrastructure Investors — Growth Stage

About Toloka

Toloka, founded in 2014, is at the forefront of providing human-powered data solutions for AI development. Located in The Netherlands, the company positions itself as a global leader by leveraging human intelligence at scale to deliver high-quality data essential for cutting-edge AI models.

The platform boasts over 200,000 contributors across 50+ domains and 40+ languages, offering comprehensive data services including dataset creation, annotation, model development, evaluation, and red-teaming. By integrating human expertise with advanced automation, Toloka ensures enterprise-grade quality and scalability for its clients.

Recognized and trusted by leading AI innovators such as Anthropic, Amazon, Microsoft, Poolside, and Shopify, the company is casting a significant impact in industries including AI, Analytics, Data Analytics, and Machine Learning. With the backing of investors like Bezos Expeditions, alongside Nebius Group and Mikhail Parakhin, the company recently received a $72.00M investment in a corporate spinout as of 01 May 2025, fueling its trajectory towards pioneering future AI innovations.

Business keywords: Human-Powered Data Solutions, AI Development, Data Annotation, Dataset Creation, Machine Learning Lifecycle, AI Model Evaluation, Crowdsourcing, Human-in-the-Loop Processes, Deep Learning, Natural Language Processing, Computer Vision, Autonomous Vehicles, AI Training Data, LLM Benchmarking, AI Red Teaming

Services & Products

AI training data solutions

Data annotation and integration

Evaluation of AI models

Red-teaming and safety assessments

Development of training environments

Target Customers

AI and tech companies Developers of AI agents Corporate teams utilizing AI-driven solutions Research and development teams in AI

Funding Rounds & Investors (1)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Corporate Spinout	$72.00M	3	Bezos Expeditions, Nebius Group +1	01 May 2025

Toloka Alternatives & Competitors

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Toloka vs

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FAQ About Toloka

Expert Human Data for AI Training & Evaluation—Trusted by Top AI Labs, Startups, and Global Enterprises

Toloka was founded in 2014.

Toloka is headquartered in The Netherlands. As of Oct 2026, it also has offices in Amsterdam, The Netherlands, Lucerne, Switzerland, Newburyport, United States, San Francisco, United States and Chicago, United States.

Toloka operates in AI, Analytics, Data Analytics and Machine Learning. Its work centres on Human-Powered Data Solutions, AI Development, Data Annotation and Dataset Creation. Its customers include AI and tech companies, Developers of AI agents and Corporate teams utilizing AI-driven solutions.

Toloka has a B2B, Platform and Marketplace business model. Its revenue comes from Service Fee, Usage Based and Project Based.

Toloka has approximately 1305 employees.

Toloka has completed 1 funding round, raising a total of $72.00M.

Toloka offers: AI training data solutions, Data annotation and integration, Evaluation of AI models, Red-teaming and safety assessments, Development of training environments.

Top alternatives and competitors to Toloka include Appen, CrowdFlower Inc., Scale, Dataloop AI, Label Your Data – Data Annotation & Labeling. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Toloka and Appen are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Toloka, https://bouncewatch.com/company/toloka-1, updated 31 October 2026. When citing, please name BounceWatch and link this page.

Toloka

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Funding Rounds & Investors (1)

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FAQ About Toloka