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SECRE logo — Fresh Anytime, Happy Everyday

SECRE

Fresh Anytime, Happy Everyday

Founded 2019 China Guangzhou, China 39 employees Series B Total: $20.10M E-Commerce, Food and Beverage

General Information

Company Name SECRE
Founded Year 2019
Location China Guangzhou, China
Founders / Decision Makers
Team member
Employees 39
Industries E-Commerce, Food and Beverage
Funding Stage Series B
Social

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About SECRE

SECRE, with the slogan "Fresh Anytime, Happy Everyday," is a tech company founded in 2019, focused on the development, design, and sale of specialty coffee globally. The founding team comprises members from renowned coffee brands like Starbucks and Pacific Coffee, as well as experts from top Internet & High-tech companies such as Uber, Didi, Mobike, IFLYTEK, and Mercedes-Benz, along with professionals from service firms like Accenture and Leo Burnett. SECRE offers innovative coffee products like Donut Drip Coffee, targeting young consumers. Their personalized, affordable, and foolproof coffee products aim to enhance the living experience, promoting happiness and health. Operating via various sales channels such as Tmall, Taobao, JD, and their own WeChat mini program, SECRE estimates sales in 2020 to exceed RMB 120 million. Moreover, the company has secured three rounds of investments from prominent venture capital firms, positioning itself as one of the leading startups in the new consumer goods industry. The most recent investment was a $16.00M Series B investment on 27th July 2021 led by Fanchuang Capital and Bojiang Capital. SECRE's rapid growth and unique approach to coffee consumption present an intriguing opportunity for venture capital assessment.

Business keywords: coffee subscription, specialty coffee, innovative coffee products, consumer goods industry, technology company, startup company, portable boutique coffee, ready-to-drink coffee, e-commerce channels, venture capital, sales channels, personalized products, young customers, fast-growing, digital platform

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $16.00M 2
Fanchuang Capital Bojiang Capital
Fanchuang Capital, Bojiang Capital
27 Jul 2021
Series A $2.00M 2
Hong Hui Ventures Capital Ltd 无锡市金融投资有限责任公司
Hong Hui Ventures Capital Ltd, 无锡市金融投资有限责任公司
03 Mar 2021
Seed Round $1.40M 2
FreeS Fund 峰瑞资本 iVision Ventures
FreeS Fund 峰瑞资本, iVision Ventures
26 Nov 2019
Seed Round $700.00K 1
Yiping Xia
12 Apr 2019

SECRE Alternatives & Competitors

View All Alternatives
SECRE vs
COFE App
COFE App United Arab Emirates

An online coffee marketplace that adds a touch of technology to your daily coffee drinking experienc...

Series B
85 employees
E-Commerce, Food Delivery
SECRE vs
Craft Coffee
Craft Coffee United Kingdom

Basically we love coffee we love drinking it, we love experimenting with it and we love serving it....

Seed
27 employees
E-Commerce, Food and Beverage
SECRE vs
FARMly
FARMly Brazil

Connecting coffee growers to roasters as a family!

22 employees
E-Commerce, Food and Beverage
View all alternatives

FAQ About SECRE

Fresh Anytime, Happy Everyday
SECRE was founded in 2019.
SECRE is headquartered in Guangzhou, China.
SECRE operates in E-Commerce and Food and Beverage. Its work centres on coffee subscription, specialty coffee, innovative coffee products and consumer goods industry.
SECRE has approximately 39 employees.
SECRE has completed 4 funding rounds, raising a total of $20.10M. The latest funding stage is Series B.
Top alternatives and competitors to SECRE include COFE App, Craft Coffee, FARMly, iFood, Tıkla Gelsin. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
SECRE and COFE App are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for SECRE, https://bouncewatch.com/company/secre, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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