Sensel logo — Building the next wave of touch, force, and haptics technolo...

Sensel

Building the next wave of touch, force, and haptics technologies to revolutionize interaction with the digital world.

Founded 2013 United States Sunnyvale, United States 21 employees Series B Total: $65.70M Consumer Electronics, Hardware +2

General Information

Company Name Sensel
Founded Year 2013
Location United States Sunnyvale, United States
Employees 21
Industries Consumer Electronics, Hardware, Information Technology +1
Funding Stage Series B
Business Model B2B, B2B2C, B2C
Revenue Model Product Sales, Licensing, Service Fee
Social

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About Sensel

Sensel, founded in 2013 by Ilya Rosenberg and Aaron Zarraga, is pioneering advancements in touch, force, and haptics technologies to reshape how we interact with digital interfaces. With a vision encapsulated in their slogan, "Building the next wave of touch, force, and haptics technologies to revolutionize interaction with the digital world," the company is headquartered in the United States.

Specializing in Consumer Electronics, Hardware, Information Technology, and Autonomous and Sensor Tech, Sensel has grown to approximately 50 staff members. Their first product, the Morph, has garnered industry accolades, including "Best in Show" at SXSW 2017 and "Best MIDI Controller" at NAMM 2019.

Notably, the Lenovo ThinkPad X1 Titanium Yoga integrates Sensel technologies, showcasing their application in commercial products. The company secured an $18.80M Series B investment on 05 January 2022, backed by Ride Home Fund, Global Lighting Technologies, and Lenovo, underscoring the strategic interest from key industry players.

Taxonomy: technology, input device, hardware, internet, touch, HMI, human-machine interaction, smartphones, displays, laptops, trackpads, pressure-sensitive, capacitive touch

Services & Products

Developing advanced haptic forcepads
Providing GlidePoint® trackpad solutions
Creating custom touch solutions
Integrating Sensel haptic technology with Cirque architecture
Offering demos of GlideSense™ trackpad solutions

Target Customers

Laptop manufacturers Gaming device producers AR and VR technology developers Industrial and medical equipment manufacturers Payment terminal providers OEMs looking for custom touch solutions

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $18.80M 2
Lenovo Capital, Global Lighting Technologies
01 Jun 2022
Early VC $8.90M -
01 Nov 2021
Series A $28.00M 6
Innolinks Ventures, Palm Commerce Holdings Co. +4
01 Mar 2020
Early VC $10.00M -
01 Nov 2018
Seed Undisclosed -
01 Apr 2015

Sensel Alternatives & Competitors

Sensel vs
Taika Tech
Taika Tech Finland

Smart ring for simplified control of your devices.

Pre-Seed
3 employees
Hardware, Information Technology

FAQ About Sensel

Building the next wave of touch, force, and haptics technologies to revolutionize interaction with the digital world.
Sensel was founded in 2013.
Sensel is headquartered in Sunnyvale, United States.
Sensel operates in Consumer Electronics, Hardware, Information Technology and Autonomous and Sensor Tech. Its work centres on technology, input device, hardware and internet. Its customers include Laptop manufacturers, Gaming device producers and AR and VR technology developers.
Sensel has a B2B, B2B2C and B2C business model. Its revenue comes from Product Sales, Licensing and Service Fee.
Sensel has approximately 21 employees.
Sensel has completed 5 funding rounds, raising a total of $65.70M. The latest funding stage is Series B.
Sensel offers: Developing advanced haptic forcepads, Providing GlidePoint® trackpad solutions, Creating custom touch solutions, Integrating Sensel haptic technology with Cirque architecture, Offering demos of GlideSense™ trackpad solutions.
Top alternatives and competitors to Sensel include Taika Tech. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sensel and Taika Tech are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sensel, https://bouncewatch.com/company/sensel, updated 27 July 2026. When citing, please name BounceWatch and link this page.

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