Sequence logo — AI-powered billing and quote to cash for every custom contra...

Sequence

AI-powered billing and quote to cash for every custom contract

Founded 2021 United States New York, United States 68 employees Seed Total: $16.60M B2B

General Information

Company Name Sequence
Founded Year 2021
Location United States New York, United States
Employees 68
Industries B2B
Funding Stage Seed
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

In The News Oct 16, 2026

Featured on Tech: A16z-backed UK fintech Sequence sold to Intuit in reported $200M deal

Homepage Update

Significant changes detected on company website (72.5% content change).

Event Participation Sep 28, 2026

Sequence just received the highlight reel from its *Annual User Summit*, named Collect, indicating the company hosted the event.

New Partnership Sep 25, 2026

Sequence announced a new integration partnership with HubSpot to streamline the quote-to-cash workflow for sales and finance teams.

AI Insight

Bounce Watch AI
3 weeks ago

Sequence is signaling an anticipated strategic pivot with a major website update (72.52% change) planned for September 2026. This significant overhaul, especially given its robust Seed funding of $33M, suggests the company is preparing for a substantial product re-launch, feature expansion, or market re-positioning. It indicates a forward-looking strategy to further leverage its AI-powered billing platform and client traction.

Signal Types
Product Development Marketing Update Strategic Repositioning
Strategic Labels
Product Evolution Strategic Repositioning Digital Revamp
Next Move: Product Launch
·
Impact: 8/10
·
Ideal For: Fintech & SaaS VCs — Series A

About Sequence

Sequence is a B2B startup founded in 2021 that aims to automate billing for every custom contract. The company's slogan, "Automate billing for every custom contract," reflects its core mission. Sequence provides a modern billing, CPQ, and revrec platform to simplify revenue workflows for businesses.

Backed by a16z and Salesforce Ventures, Sequence has garnered significant support from established industry players. The company has already secured a substantial £16.60MSeed Round investment on 20 January 2021. Notable investors in this round include Fin Capital, 9Yards Capital, Firstminute capital, Passion Capital, Andreessen Horowitz (a16z), Salesforce Ventures, Dig Ventures, Crew Capital, and Mandeep Singh.

Furthermore, Sequence has already established partnerships with prominent B2B scaleups such as Incident.io, Bridge (acq. by Stripe), Attention, Arch Labs, and Default. With its strong investor backing and a solid client base, Sequence is poised for growth and success in the dynamic B2B space.

In summary, Sequence is a promising player in the B2B industry, leveraging modern technology to streamline revenue processes. With substantial investments and influential backers, the company has laid a strong foundation for future expansion and market dominance.

Business keywords: B2B scaleups, Integrated billing, Pricing solution, Finance automation, CRM integration, Usage-based pricing, Revenue workflows, Billing automation, Quote to cash process, Accounts Receivable, Invoicing, CPQ, Revenue recognition, Tech startups

Services & Products

Billing Automation
CPQ Management
Revenue Recognition
Invoice and Receivables Management
Contract Processing with AI
Revenue Operations Automation

Target Customers

Modern B2B Enterprises Finance Teams Sales Teams with Custom Deals Businesses with Automated Billing Needs

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round £16.60M 9
Fin Capital, 9Yards Capital +7
20 Jan 2021

Sequence Alternatives & Competitors

View All Alternatives
Sequence vs
m3ter
m3ter United Kingdom

m3ter from Salesforce. We help software scale-ups automate usage-based billing and manage complex pr...

Acquired
32 employees
B2B, Financial Services
Sequence vs
Upflow
Upflow United States

Get paid faster, enjoy better customer relationships and realize your full growth potential with Upf...

Series A
79 employees
B2B, Financial Services
Sequence vs
Qvalia
Qvalia Sweden

Qvalia is the platform for business messaging. Create value from the information in your purchasing...

Venture round
25 employees
B2B, Big Data

FAQ About Sequence

AI-powered billing and quote to cash for every custom contract
Sequence was founded in 2021.
Sequence is headquartered in New York, United States.
Sequence operates in B2B. Its work centres on B2B scaleups, Integrated billing, Pricing solution and Finance automation. Its customers include Modern B2B Enterprises, Finance Teams and Sales Teams with Custom Deals.
Sequence has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Sequence has approximately 68 employees.
Sequence has completed 1 funding round, raising a total of $16.60M. The latest funding stage is Seed.
Sequence offers: Billing Automation, CPQ Management, Revenue Recognition, Invoice and Receivables Management, Contract Processing with AI, Revenue Operations Automation.
Top alternatives and competitors to Sequence include m3ter, Upflow, Qvalia, SaaSOptics, Dunforce. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sequence and m3ter are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sequence, https://bouncewatch.com/company/sequence, updated 29 September 2026. When citing, please name BounceWatch and link this page.

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