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Setoo logo — Setoo offers tailored insurance solutions to e-businesses fo...

Setoo

Setoo offers tailored insurance solutions to e-businesses for increased revenue and automated compensation. Kamet funds €8m.

Founded 2017 United Kingdom Oxford, United Kingdom 2-10 employees Series A Total: $8.00M Financial Services, Fintech +2

General Information

Company Name Setoo
Founded Year 2017
Location United Kingdom Oxford, United Kingdom
Employees 2-10
Industries Financial Services, Fintech, Insurance +1
Funding Stage Series A
Social

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About Setoo

Setoo, founded in 2017, positions itself as a key player in the Insurtech ecosystem. The company offers a parametric insurance-as-a-service platform tailored for e-businesses, empowering them to enhance revenue through personalized insurance solutions. With these offerings, Setoo facilitates automated compensation for consumers, eliminating the need for traditional claims processes.

As a regulated Managing General Agent (MGA) under both the FCA in the UK and the ACPR in the EU, Setoo ensures compliance and reliability in its financial services. The startup is headquartered in the United Kingdom and operates at the intersection of Financial Services, Fintech, and Insurance.

Recently, Setoo secured a €8 million Series A funding round led by Kamet, part of AXA's Insurtech startup studio, marking a strategic milestone in its growth journey. This capital infusion is expected to bolster Setoo's expansion and innovation capacity, making it an attractive investment opportunity in the burgeoning insurtech domain.

Business keywords: Parametric Insurance, Insurtech, E-Business Solutions, Financial Technology, Automated Compensation, Revenue Generation, Insurance-As-A-Service, MGA (Managing General Agent), Start-Up Funding, E-Commerce Enablement

Services & Products

Insurance Technology Software
Digital Insurance Solutions

Target Customers

Insurance Companies Insurance Customers

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Series A €8.00M 1
Kamet
17 Sep 2018

Setoo Alternatives & Competitors

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Setoo vs
Breach Insurance
Breach Insurance United States

Regulated insurance for emerging digital asset and AI risks

Seed
10 employees
Cyber Security, Finance
Setoo vs
Fidamy
Fidamy The Netherlands

Embedded protection to cover your customer and boost your business

10 employees
Fintech, Information Technology
Setoo vs
Boost
Boost United States

The Full-Stack Digital Insurance Platform

Venture round
45 employees
Financial Services, Fintech

FAQ About Setoo

Setoo offers tailored insurance solutions to e-businesses for increased revenue and automated compensation. Kamet funds €8m.
Setoo was founded in 2017.
Setoo is headquartered in Oxford, United Kingdom.
Setoo operates in Financial Services, Fintech, Insurance and Insurtech. Its work centres on Parametric Insurance, Insurtech, E-Business Solutions and Financial Technology. Its customers include Insurance Companies and Insurance Customers.
Setoo has approximately 2-10 employees.
Setoo has completed 1 funding round, raising a total of $8.00M. The latest funding stage is Series A.
Setoo offers: Insurance Technology Software, Digital Insurance Solutions.
Top alternatives and competitors to Setoo include Breach Insurance, Fidamy, Boost, Alicia Insurance, Black Insurance. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Setoo and Breach Insurance are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Setoo, https://bouncewatch.com/company/setoo, updated 10 November 2025. When citing, please name BounceWatch and link this page.

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