ShapeLog logo — Connected Strength Training : Award-winning fitness tech sta...

ShapeLog

Connected Strength Training : Award-winning fitness tech startup with offices in Ann Arbor, MI and Evanston, IL

Founded 2016 United States Ann Arbor, United States 6 employees Venture round Total: $2.91M Health Care, Mobile +1

General Information

Company Name ShapeLog
Founded Year 2016
Location United States Ann Arbor, United States
Employees 6
Industries Health Care, Mobile, Sports
Funding Stage Venture round
Social

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About ShapeLog

ShapeLog is a pioneering entity in the health and fitness technology sector, operating primarily in the Health Care, Mobile, and Sports industries. Established in 2016, this award-winning startup has garnered attention with its innovative approach to connected strength training.

Based in the United States, with offices in Ann Arbor, MI, and Evanston, IL, ShapeLog caters to a broad range of clients, including fitness product manufacturers, commercial gyms, and home health providers. They specialize in providing new member experiences and delivering business intelligence tools tailored to the fitness industry.

Although the last known investment information indicates a $1.16M venture round was secured on 18 October 2021, details regarding the investors were undisclosed. This suggests that while ShapeLog has maintained interest from venture capital, there remains an opportunity for further investment in its growth phase, potentially offering a lucrative opportunity for discerning investors in the fitness tech domain.

Taxonomy: B-to-B Fitness Technology, Member Experience Solutions, Business Intelligence Tools, Strength Training Technology, Health and Fitness Platform, Commercial Gyms Partnerships, Rehabilitation Market, Wellness Tech, Home Fitness Technology, Strength Tracking Systems, Performance Data Analytics, Connected Strength Equipment, Group Strength Training Solutions

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $1.16M -
18 Oct 2021
Venture Round $1.75M -
07 Nov 2018
Seed Round Undisclosed 1
MadDog Ventures
01 Jan 2017

ShapeLog Alternatives & Competitors

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FAQ About ShapeLog

Connected Strength Training : Award-winning fitness tech startup with offices in Ann Arbor, MI and Evanston, IL
ShapeLog was founded in 2016.
ShapeLog is headquartered in Ann Arbor, United States.
ShapeLog operates in Health Care, Mobile and Sports. Its work centres on B-to-B Fitness Technology, Member Experience Solutions, Business Intelligence Tools and Strength Training Technology.
ShapeLog has approximately 6 employees.
ShapeLog has completed 3 funding rounds, raising a total of $2.91M. The latest funding stage is Venture round.
Top alternatives and competitors to ShapeLog include Urban Poling Inc., SPEEDIANCE, FORME, Rock My World Media, BodyFly Fitness. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
ShapeLog and Urban Poling Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for ShapeLog, https://bouncewatch.com/company/shapelog, updated 8 April 2026. When citing, please name BounceWatch and link this page.

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