LS Media vs Shoelace
LS Media
Helping brands grow their DTC (direct-to-consumer) ecommerce sales
5 employees · est. 2012 · Westport, United States
Shoelace
Growing independent DTC & ecomm brands through a dedicated team of performance and email marketers
28 employees · est. 2015 · Toronto, Canada
LS Media is the older company (2012 vs 2015); Shoelace is the larger of the two.
Side-by-Side Comparison
| Metric | LS Media | Shoelace |
|---|---|---|
| Founded | ||
| Founded | 2012 older | 2015 |
| Headquarters | ||
| Headquarters | Westport, United States | Toronto, Canada |
| Employees | ||
| Employees | 5 | 28 larger |
| Industry | ||
| Industry | Advertising, Internet, Marketing | Advertising, E-Commerce, Marketing |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Seed |
| Total Funding | ||
| Total Funding | Not tracked yet | $3.50M |
| Funding Rounds | ||
| Funding Rounds | Not tracked yet | 7 |
| Services | ||
| Services | Not tracked yet | Meta, Google, and TikTok Ads, Email Marketing, SMS Marketing, Creative Content Production, Growth Strategy Development |
| Target Customers | ||
| Target Customers | Not tracked yet | E-commerce Brands, Businesses Seeking Growth, Companies Looking for Revenue Optimization, Brands Needing Retention Strategies |
| Taxonomy | ||
| Taxonomy | DTC EcommercePaid MediaContent MarketingPaid SearchPPC DisplayRetargeting +8 | DTC BrandsECommerce GrowthPerformance MarketingEmail MarketingRetargeting CampaignsShopify Integration +9 |
| Website | ||
| Website | lsmedia.com | shoelace.com |
About LS Media
LS Media is a marketing startup based in the United States founded in 2012. The company's primary focus is on helping brands increase their direct-to-consumer (DTC) and Amazon sales through paid media, social media, and content marketing. Their slogan, "Helping brands grow their DTC ecommerce sales,...
About Shoelace
Shoelace, founded in 2015, is headquartered in Canada and specializes in advertising, e-commerce, marketing, and ad tech. Focusing on growing direct-to-consumer (DTC) and e-commerce brands, Shoelace markets itself as "the ad agency Shopify recommends." It delivers growth through paid social, paid se...
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Compiled from the BounceWatch company index. We last looked at LS Media on 14 Sep 2024, and Shoelace on 22 May 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
