Spain
Shoppiday, founded in 2017 and based in Barcelona, Spain, is positioned as an innovative cashback platform connecting consumers with a vast network of 930+ online stores and 700+ local merchants. The company's core promise is to disrupt conventional shopping by offering users tangible financial benefits—cashback on purchases that can be redeemed in the app or transferred directly to bank accounts.
Operating under dual business models, Shoppiday serves both consumers and businesses. In the B2C sector, it focuses on enhancing the consumer shopping experience through cashback incentives. Meanwhile, its B2B arm provides white-label loyalty solutions to corporations and retailers, integrating customer acquisition tools such as mobile payments, loyalty offers, and CRM capabilities.
The startup's strategic collaborations with key shareholders, Comercia Global Payments (CaixaBank) and Antai Venture Builder, underscore its growth potential. The last funding involved Non Equity Assistance from Desafía in November 2019, supporting Shoppiday's trajectory in the competitive advertising, payments, and CRM space.
