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Shopware logo — We make ecommerce effortless! Build the exceptional with the...

Shopware

We make ecommerce effortless! Build the exceptional with the leading open commerce platform.

Founded 2008 Germany Germany 362 employees Venture round Total: $100.00M E-Commerce, IT

General Information

Company Name Shopware
Founded Year 2008
Location Germany Germany
Employees 362
Industries E-Commerce, IT
Funding Stage Venture round
Business Model Platform, SaaS, Open Source
Revenue Model Subscription, Licensing, Service Fee
Social

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About Shopware

Shopware, founded in 2000 in Schöppingen, offers a comprehensive omnichannel digital commerce platform targeting the sophisticated mid-market and lower enterprise merchants. It possesses substantial flexibility, catering to B2C, D2C, B2B, and service-oriented applications. Its position as a market leader is particularly strong in the DACH region, while its North American presence is expanding rapidly.

The platform stands out due to its headless, API-first, and Open-Source architecture, enabling merchants to tailor and scale their offerings effectively, thereby enhancing customer experiences. A robust global partner network of 1,600 stakeholders amplifies its ecosystem stability. Notably, Shopware merchants manage a combined GMV exceeding 20 billion USD worldwide.

The startup received a significant investment of $100.00M in a Venture Round on February 8, 2022, primarily from The Carlyle Group and PayPal, reflecting confidence in its growth trajectory and potential for further market disruption in the E-Commerce and IT industries.

Business keywords: E-commerce Platform, Omnichannel, Headless Commerce, API-First, Open Source Architecture, B2C, D2C, Customizable Solutions, Digital Commerce, Scalability, Partner Ecosystem, Cloud Platform, Composable Commerce, Global Market Presence

Services & Products

Shopware AI and Agentic Intelligence
B2B Commerce Solutions
API-first Modular Framework
Open-source Platform
Commerce Automation
Integrated CMS and SEO
Migration Support

Target Customers

Enterprise Brands Global Retailers Technology Partners B2B and D2C Businesses Ecommerce Developers Fashion and Apparel Industry Food and Beverage Industry Automotive Industry

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $100.00M 2
The Carlyle Group
The Carlyle Group, PayPal
08 Feb 2022

Latest News

View All
VisionAI raises €5M to help e-commerce merchants take on Amazon — Tech
VisionAI raises €5M to help e-commerce merchants take on Amazon
Tech Jan 23, 2024

Shopware Alternatives & Competitors

View All Alternatives
Shopware vs
Saleor Commerce
Saleor Commerce Poland

#1 enterprise open-source commerce API for global brands. Microservices-based, GraphQL-first, Cloud-...

Seed
25 employees
API, E-Commerce
Compare Shopware vs Saleor Commerce
Shopware vs
PrestaShop
PrestaShop France

PrestaShop is an ecommerce and open source solution powering over 250,000 online stores in the world...

Acquired
340 employees
E-Commerce, IT
Compare Shopware vs PrestaShop
Shopware vs
Kartaca
Kartaca Turkey

Solutions for life

83 employees
E-Commerce, IT
View all alternatives

FAQ About Shopware

We make ecommerce effortless! Build the exceptional with the leading open commerce platform.
Shopware was founded in 2008.
Shopware is headquartered in Germany.
Shopware operates in E-Commerce and IT. Its work centres on E-commerce Platform, Omnichannel, Headless Commerce and API-First. Its customers include Enterprise Brands, Global Retailers and Technology Partners.
Shopware has a Platform, SaaS and Open Source business model. Its revenue comes from Subscription, Licensing and Service Fee.
Shopware has approximately 362 employees.
Shopware has completed 1 funding round, raising a total of $100.00M. The latest funding stage is Venture round.
Shopware offers: Shopware AI and Agentic Intelligence, B2B Commerce Solutions, API-first Modular Framework, Open-source Platform, Commerce Automation, Integrated CMS and SEO, Migration Support.
Top alternatives and competitors to Shopware include Saleor Commerce, PrestaShop, Kartaca. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Shopware and Saleor Commerce are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Shopware, https://bouncewatch.com/company/shopware, updated 16 February 2026. When citing, please name BounceWatch and link this page.

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