Showpad logo — AI-native revenue effectiveness platform specifically design...

Showpad

AI-native revenue effectiveness platform specifically designed for complex field-selling.

Founded 2011 United States Waltham, United States 595 employees Total: $159.50M Analytics, Automation +5

General Information

Company Name Showpad
Founded Year 2011
Location United States Waltham, United States
Employees 595
Industries Analytics, Automation, Content Creators +4
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

BounceWatch is an independent company data service, not affiliated with Showpad. To contact Showpad, visit showpad.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Showpad compare?

A PDF of Showpad and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Showpad soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About Showpad

Showpad, founded in 2011, stands as a leader in the AI-native revenue effectiveness space, specifically targeting complex field-selling industries. The United States-based company has carved a niche among industrial organizations, offering a robust platform that integrates content management, sales readiness, buyer engagement, and revenue intelligence.

Purpose-built for industries like manufacturing, consumer packaged goods, and medical devices, Showpad leverages its GenieAI to automate workflows and enhance revenue generation through data-driven insights. With over 2,000 global clients and recognition from trusted entities such as Gartner, Forrester, and IDC, the company's offerings are well-regarded for their effectiveness and impact.

The latest investment, a buyout by Vector Capital on 01 August 2025, underscores investor confidence in Showpad's strategic direction and growth potential in the Analytics, Automation, CRM, and SaaS markets. Showpad's 2,500+ five-star reviews further validate its stature in the enterprise software sector.

Business keywords: AI-native platform, Revenue effectiveness, Field-selling solutions, Industrial sales, Content management, Sales readiness, Buyer engagement, Revenue intelligence, Workflow automation, Sales enablement, Buyer experience optimization, Content activation, Sales coaching and training, Marketing and sales alignment, Revenue enablement

Services & Products

Sales Readiness
Content Management
Buyer Engagement
Analytics & Insights

Target Customers

Field Sellers Marketing Teams Revenue Leaders Regulated Industries

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Buyout Undisclosed 1
Vector Capital
01 Aug 2025
Late VC Undisclosed -
01 Sep 2024
Series D $70.00M 4
Insight Partners, Dawn Capital +2
01 Jun 2019
Series C $25.00M 1
Insight Partners
01 Jan 2018
Series C $50.00M 4
SaaStr Fund, Insight Partners +2
01 May 2016
Debt Financing $4.00M 1
Columbia Lake Partners
01 Oct 2015
Series A $8.50M 2
Dawn Capital, Hummingbird Ventures
01 Nov 2014
Series A $2.00M 1
Hummingbird Ventures
01 Mar 2013
Corporate Spinout Undisclosed 1
In the pocket
01 May 2011

Showpad Alternatives & Competitors

View All Alternatives
Showpad vs
Letter AI
Letter AI United States

The world's leading AI-native enablement platform delivering personalized content, learning, coachin...

Seed
61 employees
AI, Analytics
Showpad vs
Seismic
Seismic United States

We empower thousands of teams to grow and win. 🌱 Meet the Seismic Enablement Cloud™ today.

Debt Financing
1478 employees
Analytics, Automation
Showpad vs
Adobe Marketo
Adobe Marketo United States

Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey

Post-IPO Equity
680 employees
Analytics, Automation

FAQ About Showpad

AI-native revenue effectiveness platform specifically designed for complex field-selling.
Showpad was founded in 2011.
Showpad is headquartered in Waltham, United States.
Showpad operates in Analytics, Automation, Content Creators, Enterprise Software, SaaS, Marketing and CRM and Sales. Its work centres on AI-native platform, Revenue effectiveness, Field-selling solutions and Industrial sales. Its customers include Field Sellers, Marketing Teams and Revenue Leaders.
Showpad has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Showpad has approximately 595 employees.
Showpad has completed 9 funding rounds, raising a total of $159.50M.
Showpad offers: Sales Readiness, Content Management, Buyer Engagement, Analytics & Insights.
Top alternatives and competitors to Showpad include Letter AI, Seismic, Adobe Marketo, RELAYTO AI, Salesloft. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Showpad and Letter AI are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Showpad, https://bouncewatch.com/company/showpad, updated 29 April 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes