Adobe Marketo logo — Adobe Marketo Engage orchestrates unforgettable experiences...

Adobe Marketo

Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey

Founded 2006 United States San Jose, United States 680 employees Post-IPO Equity Total: $114.90M Analytics, Automation +3

General Information

Company Name Adobe Marketo
Founded Year 2006
Location United States San Jose, United States
Employees 680
Industries Analytics, Automation, Enterprise Software +2
Funding Stage Post-IPO Equity
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

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About Adobe Marketo

Adobe Marketo Engage is a powerhouse in the B2B marketing space, providing a dynamic Engagement Platform that empowers marketers to enhance brand value, amplify revenue, and demonstrate impact. Established in 2006, this United States-based company operates within the realms of Analytics, Automation, Enterprise Software, SaaS, and Marketing.

Renowned for its scalability and reliability, Adobe Marketo continues to lead as an innovation pioneer in the industry, trusted by thousands of CMOs. The platform's wide acceptance is further boosted by its compatibility with the LaunchPoint® partner ecosystem and its supportive Marketing Nation® community.

The company last attracted a $6.50M Post-IPO Equity investment on May 22, 2013, underscoring its enduring appeal and growth potential despite the absence of disclosed investor names. For investors, Adobe Marketo's proven track record and industry recognition present a compelling case for potential partnership.

Taxonomy: Engagement Platform, B2B Buying Journey, Brand Value, Revenue Growth, Marketing Automation, Lead Management, CRM Integration, ROI Reporting, Demand Generation, Revenue Performance Management, Social Marketing, Sales Lead Generation, Marketing Nation Community, LaunchPoint Partner Ecosystem

Services & Products

marketing automation platform
customer engagement
sales and marketing alignment
campaign management
analytics and reporting

Target Customers

B2B marketers marketing teams sales teams mid to large enterprises organizations with complex sales cycles

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Post IPO Equity $6.50M -
22 May 2013
Series F $50.00M 6
Battery Ventures, InterWest Partners +4
16 Nov 2011
Series E $25.00M 4
InterWest Partners, Storm Ventures +2
17 Nov 2010
Series D $10.00M 3
InterWest Partners, Storm Ventures +1
27 Apr 2010
Series C $10.00M 1
Mayfield Fund
22 Sep 2009
Series B $8.00M 2
InterWest Partners, Storm Ventures
12 Aug 2008
Series A $5.40M 1
InterWest Partners
01 Oct 2006

Adobe Marketo Alternatives & Competitors

View All Alternatives
Adobe Marketo vs
Jason AI (Reply)
Jason AI (Reply) United States

AI-powered sales engagement platform that helps automate & scale outreach, acquire new customers and...

104 employees
Automation, B2B
Adobe Marketo vs
Showpad
Showpad United States

AI-native revenue effectiveness platform specifically designed for complex field-selling.

595 employees
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Adobe Marketo vs
DiscoverOrg
DiscoverOrg United States

Get #Growthbound

Growth
118 employees
Advertising, Enterprise Software

FAQ About Adobe Marketo

Adobe Marketo Engage orchestrates unforgettable experiences at every step of the B2B buying journey
Adobe Marketo was founded in 2006.
Adobe Marketo is headquartered in San Jose, United States.
Adobe Marketo operates in Analytics, Automation, Enterprise Software, SaaS and Marketing. Its work centres on Engagement Platform, B2B Buying Journey, Brand Value and Revenue Growth. Its customers include B2B marketers, marketing teams and sales teams.
Adobe Marketo has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Adobe Marketo has approximately 680 employees.
Adobe Marketo has completed 7 funding rounds, raising a total of $114.90M. The latest funding stage is Post-IPO Equity.
Adobe Marketo offers: marketing automation platform, customer engagement, sales and marketing alignment, campaign management, analytics and reporting.
Top alternatives and competitors to Adobe Marketo include Jason AI (Reply), Showpad, DiscoverOrg, InsideView, A Demandbase Company, HubSpot. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Adobe Marketo and Jason AI (Reply) are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Adobe Marketo, https://bouncewatch.com/company/marketo, updated 5 December 2025. When citing, please name BounceWatch and link this page.

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