Sift is a prominent player in the fraud prevention landscape, known for its ability to deliver digital trust to over 700 global brands. Founded in 2011, the company has positioned itself at the intersection of Analytics, Big Data, Cyber Security, Fintech, and RegTech, providing a comprehensive solution for businesses striving to balance growth with security.
Operating out of the United States, Sift leverages a vast global data network comprising over a trillion annual events. This enables the conversion of risk into actionable revenue opportunities without compromising on customer experience. Recognized brands such as Hertz, Yelp, and Poshmark trust Sift to facilitate growth and optimize user interactions.
The last significant financial bolstering happened in April 2021 with a $50.00M Series E investment, primarily backed by Insight Partners, Union Square Ventures, and Stripes. This investment underscores the confidence of seasoned investors in Sift's robust capabilities and strategic foresight.