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Sift logo — Sift is the leading fraud prevention platform delivering dig...

Sift

Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands.

Founded 2011 United States San Francisco, United States 284 employees Series E Total: $156.73M Analytics, Big Data +3

General Information

Company Name Sift
Founded Year 2011
Location United States San Francisco, United States
Employees 284
Industries Analytics, Big Data, Cyber Security +2
Funding Stage Series E
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Hiring 2 roles posted in the month to 11 Oct 2026
Offices as of Aug 2026
San Francisco, United States
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Product Launch Oct 09, 2026

Sift launched its new product, Attack Detection Agent, the first component of their Fraud Attack Defense Suite, designed to continuously monitor traffic and alert fraud teams to suspicious activity…

Event Participation Oct 07, 2026

Sift is hosting a webinar titled AI Scams, Peak Events, and the Cost of a Slow Response, featuring its Trust & Safety Architects, with sessions on 2026-10-08 and 2026-10-14.

Major Customer Win Oct 06, 2026

A Sift customer successfully reduced account takeover by 65% by extending protection beyond login.

Actively Hiring Oct 01, 2026

Hiring for 2 positions in the last 30 days.

Homepage Update

Significant changes detected on company website (63.8% content change).

New Partnership Sep 28, 2026

Sift's Kevin Lee collaborated with MRC | Merchant Risk Council by publishing a piece on continuing education in fraud prevention.

Get alerts when Sift shows new signals

AI Insight

Bounce Watch AI
1 week ago

Sift has demonstrated robust market leadership and product efficacy, evidenced by its #1 ranking in Fraud Detection by G2 and a significant customer win driven by superior performance over a competitor. The reported low average false positive cost further validates its value proposition, indicating strong potential for continued revenue growth and market penetration in the digital trust sector.

Signal Types
Traction Recognition Business Product
Strategic Labels
Market Leadership Product Efficacy Competitive Advantage
Next Move: Expansion
·
Impact: 9/10
·
Ideal For: Growth Equity Investors — SaaS/Fintech

About Sift

Sift is a company based in San Francisco, United States, specializing in fraud prevention. It serves over 700 global brands, offering its services to e-commerce platforms, marketplaces, SaaS companies, fintech firms, travel and transportation businesses, food and delivery services, and iGaming companies.

Founded in 2011, Sift provides services such as payment protection, account defense, Sift Score API, and expert services. It operates on a B2B SaaS platform model, generating revenue through subscription, usage-based, and service fees. Its expertise spans across industries like analytics, big data, cyber security, fintech, and RegTech, focusing on areas like fraud detection and predictive analytics to ensure digital trust and safety.

Business keywords: Fraud Prevention, Digital Trust & Safety, Fraud Detection, Predictive Analytics, Data Visualization, Payment Fraud, Revenue Growth, Fraud Expertise, Global Data Network, Online Business Empowerment

Services & Products

Payment Protection
Account Defense
Sift Score API
Expert Services

Target Customers

E-Commerce Platforms Marketplaces SaaS Companies Fintech Firms Travel and Transportation Businesses Food and Delivery Services iGaming Companies

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Series E $50.00M 3
Insight Partners Union Square Ventures Stripes
Insight Partners, Union Square Ventures +1
01 Apr 2021
Series D $53.00M 4
Insight Partners Spark Capital Union Square Ventures
Insight Partners, Spark Capital +2
01 Mar 2018
Series C $30.00M 3
Insight Partners Spark Capital Union Square Ventures
Insight Partners, Spark Capital +1
01 Jun 2016
Series B $18.00M 4
First Round Capital Spark Capital Union Square Ventures
First Round Capital, Spark Capital +2
01 May 2014
Series A $4.00M 9
Founder Collective Y Combinator First Round Capital
Founder Collective, Y Combinator +7
01 Mar 2013
Seed $1.60M 15
Founder Collective Y Combinator Start Fund
Founder Collective, Y Combinator +13
01 Sep 2011
Seed $130.00K 1
Y Combinator
Y Combinator
01 Jun 2011

Sift Alternatives & Competitors

Sift vs
Forter
Forter United States

AI built for the humans behind every fraud, abuse, and payments decision.

Post IPO
724 employees
Big Data, E-Commerce
Sift vs
Rippleshot
Rippleshot United States

Rippleshot's predictive analytics helps financial institutions proactively detect and stop credit an...

Convertible Note
21 employees
Analytics, Big Data
Sift vs
FRISS
FRISS The Netherlands

Industry’s first TRUST AUTOMATION Platform for P&C Insurers

Series B
221 employees
Fintech, Insurance
Also compare with: Sift vs ThreatMark ThreatMark

FAQ About Sift

Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands.
Sift was founded in 2011.
Sift is headquartered in San Francisco, United States.
Sift operates in Analytics, Big Data, Cyber Security, Fintech and RegTech. Its work centres on Fraud Prevention, Digital Trust & Safety, Fraud Detection and Predictive Analytics. Its customers include E-Commerce Platforms, Marketplaces and SaaS Companies.
Sift has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Sift has approximately 284 employees.
Sift has completed 7 funding rounds, raising a total of $156.73M. The latest funding stage is Series E.
Sift offers: Payment Protection, Account Defense, Sift Score API, Expert Services.
Top alternatives and competitors to Sift include Forter, Rippleshot, FRISS, Ravelin Technology, ThreatMark. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sift and Forter are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sift, https://bouncewatch.com/company/sift-1, updated 11 October 2026. When citing, please name BounceWatch and link this page.

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