Sift vs ThreatMark
Sift
Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands
284 employees · est. 2011 · San Francisco, United States
ThreatMark
Bringing trust to the digital world by disrupting fraud
88 employees · est. 2015 · Charlotte, United States
Sift is the older company (2011 vs 2015); Sift is the larger of the two.
Side-by-Side Comparison
| Metric | Sift | ThreatMark |
|---|---|---|
| Founded | ||
| Founded | 2011 older | 2015 |
| Headquarters | ||
| Headquarters | San Francisco, United States | Charlotte, United States |
| Employees | ||
| Employees | 284 larger | 88 |
| Industry | ||
| Industry | Analytics, Big Data, Cyber Security | AI, Analytics, Big Data |
| Funding Stage | ||
| Funding Stage | Series E | Venture round |
| Total Funding | ||
| Total Funding | $156.73M | $11.55M |
| Funding Rounds | ||
| Funding Rounds | 7 | 6 |
| Services | ||
| Services | Payment Protection, Account Defense, Sift Score API, Expert Services | Fraud detection and prevention, Phishing detection and mitigation, Behavioral intelligence platform, Transaction risk analysis, ScamFlag (AI-powered scam detection) |
| Target Customers | ||
| Target Customers | E-Commerce Platforms, Marketplaces, SaaS Companies, Fintech Firms, Travel and Transportation Businesses, Food and Delivery Services, iGaming Companies | Banks, Digital banking platforms, Financial institutions, Risk management professionals, CISOs (Chief Information Security Officers) |
| Taxonomy | ||
| Taxonomy | Fraud PreventionDigital Trust & SafetyFraud DetectionPredictive AnalyticsData VisualizationPayment Fraud +4 | Fraud DetectionBehavioral IntelligenceFinancial FraudAI And Data AnalyticsAML And Fraud IntegrationBehavioral Profiling +7 |
| Website | ||
| Website | sift.com | threatmark.com |
About Sift
Sift is a company based in San Francisco, United States, specializing in fraud prevention. It serves over 700 global brands, offering its services to e-commerce platforms, marketplaces, SaaS companies, fintech firms, travel and transportation businesses, food and delivery services, and iGaming compa...
About ThreatMark
ThreatMark, founded in 2015, is positioned at the forefront of digital fraud prevention. With the slogan “Bringing trust to the digital world by disrupting fraud,” the company specializes in using advanced AI and behavioral intelligence to protect the digital ecosystem of financial institutions, bus...
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Compiled from the BounceWatch company index. We last looked at Sift on 11 Oct 2026, and ThreatMark on 5 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
