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Sift logo — Digital B2B media experts bringing your brand closer to the...

Sift

Digital B2B media experts bringing your brand closer to the people that matter

Founded 1996 United Kingdom Bristol, United Kingdom 98 employees Series A Total: $3.66M IT, Publishing

General Information

Company Name Sift
Founded Year 1996
Location United Kingdom Bristol, United Kingdom
Employees 98
Industries IT, Publishing
Funding Stage Series A
Social

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About Sift

Sift is a leading publisher and subscriptions business in the heart of Bristol, United Kingdom, with a presence in the UK and United States. Established in 1996, it houses AccountingWEB UK & US, HRZone, TrainingZone, MyCustomer, and PracticeWeb. With a focus on IT and publishing, Sift leverages its prominent B2B communities and marketing services to engage over 1.5 million accounting and business professionals globally. Its recent £2.50M Series A investment on 01 October 1999 was backed by Elderstreet Investments. The company's core mission is to assist brands in reaching, targeting, and connecting with their future customers through practical and engaging content, insight-driven marketing communications, and user-centered experiences.

Taxonomy: B2B media, online publishing, content marketing, business communities, website services, online advertising, market-leading publisher, expert-driven insights, strategic website engineering, social network solutions, global financial regulation, subscriber business, community-based site

Services & Products

B2B publishing platform
Intelligence and thought leadership
Community engagement
Digital marketing services
Events and conferences

Target Customers

Accounting and bookkeeping firms Technology vendors Accountants and bookkeepers Small, mid-tier, and large practices Sole practitioners

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series A £2.50M 1
Elderstreet Investments
Elderstreet Investments
01 Oct 1999
Seed Round $1.16M -
01 Jan 1998

Sift Alternatives & Competitors

Sift vs
TechConnect
TechConnect The Netherlands

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5 employees
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Sift vs
Voyageur Group
Voyageur Group United Kingdom

B2B media publishing company and medical repatriation travel specialists

25 employees
Health Care, IT

FAQ About Sift

Digital B2B media experts bringing your brand closer to the people that matter
Sift was founded in 1996.
Sift is headquartered in Bristol, United Kingdom.
Sift operates in IT and Publishing. Its work centres on B2B media, online publishing, content marketing and business communities. Its customers include Accounting and bookkeeping firms, Technology vendors and Accountants and bookkeepers.
Sift has approximately 98 employees.
Sift has completed 2 funding rounds, raising a total of $3.66M. The latest funding stage is Series A.
Sift offers: B2B publishing platform, Intelligence and thought leadership, Community engagement, Digital marketing services, Events and conferences.
Top alternatives and competitors to Sift include TechConnect, Voyageur Group. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Sift and TechConnect are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Sift, https://bouncewatch.com/company/sift-4, updated 24 February 2025. When citing, please name BounceWatch and link this page.

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