SILA - 'Sorry I'm Late Again' (Consumer Goods, E-Commerce) — Funding, Investors & Signals 2026

SILA - 'Sorry I'm Late Again'

Vintage inspired jewel watch with interchangeable straps. Designed in Paris. Worldwide Shipping.

Founded 2017 France

France 1 employees Private Equity Total: $300.00M Consumer Goods, E-Commerce +1

SILA is a vintage inspired jewel watch with interchangeable straps designed in Paris and offering worldwide shipping. The company, established in 2017, embodies the spirit of the modern woman who is always on the go, juggling various responsibilities while pursuing her dreams. SILA celebrates this essence with a playful and quirky tone, encapsulated by its slogan "Sorry I’m Late Again" (S.I.L.A). The brand aims to re-enchant the feminine lifestyle watch category by differentiating itself through its product, brand DNA, and retail experience. Notably, SILA has successfully showcased its potential in Europe and Asia, securing placement in prestigious retail spaces such as Le Printemps Haussmann and Samaritaine in Paris, as well as Kapok Stores in Hong Kong, among others. The company's focus on customization, storytelling, and engagement sets it apart in the standardised feminine watch market. With an emphasis on impact and desirability, SILA brings a breath of fresh air to this industry. Although specific investment details are not available at this time, SILA operates within the Consumer Goods and E-Commerce sectors, with its headquarters located in France. For those interested in exploring or investing in SILA, the company can be found at www.sila-paris.com for worldwide shipping, while retailers can connect with the brand through https://fr.ankorstore.com/brand/sila-sorry-im-late-again-18283 or via email at [email protected].