San Francisco, United States
Simple Habit, founded in 2017, is a U.S.-based innovator in the Information Technology and Mobile industries, driven by its slogan, “Empowering people to live better, every day.” The company aims to enhance life quality by helping individuals improve sleep and manage stress and anxiety.
The company offers two key products. Sleep Reset is branded as the world's first digital, personalized sleep clinic, utilizing methods inspired by top-tier sleep clinics, including Cognitive Behavioral Therapy for Insomnia (CBT-I). Remarkably, 90% of users report improved sleep within weeks. Simple Habit, an award-winning meditation app, provides quick five-minute sessions, earning over 100K five-star reviews due to its versatility and effectiveness.
Backed by a $12.8 million investment, the company has attracted attention from Foundation Capital, Y Combinator, New Enterprise Associates (NEA), and notable leaders like Dropbox’s CEO Drew Houston and Gusto’s CEO Joshua Reeves. The latest investment, a strategic acquisition by The Ingenious Group in March 2023, demonstrates its poised trajectory for growth and innovation.
