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Simple Habit logo — Empowering people to live better, every day.

Simple Habit

Empowering people to live better, every day.

Founded 2017 United States San Francisco, United States 15 employees Acquired Total: $12.50M Information Technology, Mobile

General Information

Company Name Simple Habit
Founded Year 2017
Location United States San Francisco, United States
Employees 15
Industries Information Technology, Mobile
Funding Stage Acquired
Business Model B2C, SaaS, Freemium
Revenue Model Subscription, Freemium, Tiered Pricing
Social

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About Simple Habit

Simple Habit, founded in 2017, is a U.S.-based innovator in the Information Technology and Mobile industries, driven by its slogan, “Empowering people to live better, every day.” The company aims to enhance life quality by helping individuals improve sleep and manage stress and anxiety.

The company offers two key products. Sleep Reset is branded as the world's first digital, personalized sleep clinic, utilizing methods inspired by top-tier sleep clinics, including Cognitive Behavioral Therapy for Insomnia (CBT-I). Remarkably, 90% of users report improved sleep within weeks. Simple Habit, an award-winning meditation app, provides quick five-minute sessions, earning over 100K five-star reviews due to its versatility and effectiveness.

Backed by a $12.8 million investment, the company has attracted attention from Foundation Capital, Y Combinator, New Enterprise Associates (NEA), and notable leaders like Dropbox’s CEO Drew Houston and Gusto’s CEO Joshua Reeves. The latest investment, a strategic acquisition by The Ingenious Group in March 2023, demonstrates its poised trajectory for growth and innovation.

Business keywords: Digital Health, Sleep Technology, Mobile Health Apps, Cognitive Behavioral Therapy, Mental Health, Sleep Improvement, Meditation, Mindfulness, Stress Relief, Anxiety Reduction, Personalized Health Solutions, Mobile Applications, Health & Wellness, Tech Startup, Investor-backed

Services & Products

Meditation sessions
Mindfulness exercises
Stress reduction programs
Personalized meditation plans

Target Customers

Individuals seeking stress relief People interested in personal development Users of mobile and web platforms Companies looking for corporate wellness solutions

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition Undisclosed 1
The Ingenious Group
The Ingenious Group
01 Mar 2023
Support Program Undisclosed 1
Y Combinator
Y Combinator
01 Aug 2020
Series A $10.00M 3
Correlation Ventures Foundation Capital NEA
Correlation Ventures, Foundation Capital +1
01 Nov 2018
Seed $2.50M 10
FJ Labs Foundation Capital Houston Ventures
FJ Labs, Foundation Capital +8
01 May 2017

Simple Habit Alternatives & Competitors

View All Alternatives
Simple Habit vs
Comh
Comh Ireland

Comh provides personalized daily activities to reduce anxiety and improve work/life balance.

Health Care, Information Technology
Simple Habit vs
Unmind
Unmind United Kingdom

Unmind provides a digital platform for employees and organizations to manage their mental health.

Series C
201-500 employees
B2B, Biotechnology
Simple Habit vs
Lybrate
Lybrate India

Healthy Is new Happy

Acquired
165 employees
Health Care, Information Technology
View all alternatives

FAQ About Simple Habit

Empowering people to live better, every day.
Simple Habit was founded in 2017.
Simple Habit is headquartered in San Francisco, United States.
Simple Habit operates in Information Technology and Mobile. Its work centres on Digital Health, Sleep Technology, Mobile Health Apps and Cognitive Behavioral Therapy. Its customers include Individuals seeking stress relief, People interested in personal development and Users of mobile and web platforms.
Simple Habit has a B2C, SaaS and Freemium business model. Its revenue comes from Subscription, Freemium and Tiered Pricing.
Simple Habit has approximately 15 employees.
Simple Habit has completed 4 funding rounds, raising a total of $12.50M. The latest funding stage is Acquired.
Simple Habit offers: Meditation sessions, Mindfulness exercises, Stress reduction programs, Personalized meditation plans.
Top alternatives and competitors to Simple Habit include Comh, Unmind, Lybrate, FibriCheck, Cotech Innovations Pvt Ltd.. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Simple Habit and Comh are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Simple Habit, https://bouncewatch.com/company/simple-habit, updated 3 June 2026. When citing, please name BounceWatch and link this page.

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