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Simpli.fi logo — Marketing activation where location matters.

Simpli.fi

Marketing activation where location matters.

Founded 2010 United States Fort Worth, United States 636 employees Private Equity Advertising, Platforms +3

General Information

Company Name Simpli.fi
Founded Year 2010
Location United States Fort Worth, United States
Employees 636
Industries Advertising, Platforms, Marketing +2
Funding Stage Private Equity
Social

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About Simpli.fi

Simpli.fi, founded in 2010, is a leading player in the AdTech industry with a strong focus on location-based marketing solutions. Their slogan, "Marketing activation where location matters," succinctly captures their niche market position.

They specialize in providing marketing technologies and workflow automation, focusing on organizations that operate across multiple locations where localized impact and incrementality are crucial. Their platform supports targeted, high-volume campaigns across various channels including CTV, native, mobile, display, and social, offering transparent performance and precise local delivery at a national scale.

Simpli.fi is an asset for any investor looking into Advertising and Marketing Platforms, combining Machine Learning capabilities to deliver actionable insights and measurable growth. Backed by the prominent private equity firms Blackstone and GTCR, the company received its most recent Private Equity investment on 28 June 2021, underscoring its continued relevance and growth potential.

Business keywords: Programmatic Advertising, Connected TV (CTV), Display Ads, Video Ads, Native Ads, Audio Ads, Demand-Side Platform, Data Management Platform, Political Advertising, DTC/E-Commerce Advertising, Retargeting, Online Attribution, Offline Attribution, Addressable Targeting, Contextual Targeting

Funding Rounds & Investors (8)

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Funding Stage Amount Investors Lead Investors Date
Private Equity Undisclosed -
28 Jun 2021
Private Equity Undisclosed -
28 Sep 2017
Series B Undisclosed -
12 Dec 2013
Venture Series Unknown Undisclosed -
21 May 2012
Seed Undisclosed -
30 Jan 2012
Seed Undisclosed -
09 Jun 2011
Seed Undisclosed -
17 Mar 2011
Debt Financing Undisclosed -
25 May 2010

Simpli.fi Alternatives & Competitors

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Simpli.fi vs

The leading technology company that empowers marketers to reach, engage, and convert audiences with...

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Verve
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Let's make media better.

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FAQ About Simpli.fi

Marketing activation where location matters.
Simpli.fi was founded in 2010.
Simpli.fi is headquartered in Fort Worth, United States.
Simpli.fi operates in Advertising, Platforms, Marketing, AdTech and Machine Learning. Its work centres on Programmatic Advertising, Connected TV (CTV), Display Ads and Video Ads.
Simpli.fi has approximately 636 employees.
Simpli.fi has completed 8 funding rounds. The latest funding stage is Private Equity.
Top alternatives and competitors to Simpli.fi include StackAdapt, Hybrid Europe, Verve, Cross Pixel Media, AdChina. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Simpli.fi and StackAdapt are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Simpli.fi, https://bouncewatch.com/company/simplifi-2, updated 10 April 2026. When citing, please name BounceWatch and link this page.

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