Fort Worth, United States
Simpli.fi, founded in 2010, is a leading player in the AdTech industry with a strong focus on location-based marketing solutions. Their slogan, "Marketing activation where location matters," succinctly captures their niche market position.
They specialize in providing marketing technologies and workflow automation, focusing on organizations that operate across multiple locations where localized impact and incrementality are crucial. Their platform supports targeted, high-volume campaigns across various channels including CTV, native, mobile, display, and social, offering transparent performance and precise local delivery at a national scale.
Simpli.fi is an asset for any investor looking into Advertising and Marketing Platforms, combining Machine Learning capabilities to deliver actionable insights and measurable growth. Backed by the prominent private equity firms Blackstone and GTCR, the company received its most recent Private Equity investment on 28 June 2021, underscoring its continued relevance and growth potential.
