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Smadex logo — Smadex is a Mobile Growth Platform that powers performance,...

Smadex

Smadex is a Mobile Growth Platform that powers performance, direct response, and brand advertising campaigns.

Founded 2011 Spain Spain 186 employees Seed Total: $850.00K Advertising, Internet +2

General Information

Company Name Smadex
Founded Year 2011
Location Spain Spain
Founders / Decision Makers
Team member Team member
Employees 186
Industries Advertising, Internet, Mobile +1
Funding Stage Seed
Social

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About Smadex

Smadex is a Mobile Growth Platform that specializes in powering performance, direct response, and brand advertising campaigns. The company was founded in 2011 and is headquartered in Spain. With a focus on transparency and contextual targeting, Smadex caters to in-app, CTV, and mobile web advertising. The company's approach involves running privacy-centric advertising campaigns with optimized creative strategies to deliver performance. Smadex employs customizable machine-learning algorithms fueled by contextual signals and first-party data to effectively scale campaigns and identify resonating audiences for various applications, games, brands, and offers. This approach emphasizes privacy compliance and long-term sustainable value. The company offers access to global consumers on high-quality, brand-safe, and viewable inventory, along with engaging ad formats to drive performance sales and brand metrics. Furthermore, Smadex collaborates with top third-party platforms to deliver innovative solutions and independent measurement. The €600.00K Seed Round investment in Smadex on 01 July 2013 involved notable investors including Nekko Capital, Cabiedes & Partners, Trovit, and 101 Startups. As a business unit of Entravision Communications (NYSE: EVC), Smadex operates as a technology company spearheaded by engineering and data science, serving agencies and direct clients globally.

Taxonomy: Mobile Growth Platform, Advertising Campaigns, Performance Marketing, Real-Time Bidding, Mobile Advertising, Data-Driven Marketing, Brand Advertising, Mobile App Promotion, User Acquisition, Privacy-Centric Advertising, Contextual Targeting, Demand-Side Platform, Mobile Marketing, Innovative Technology, Global Audience

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round €600.00K 4
Nekko Capital Cabiedes & Partners
Nekko Capital, Cabiedes & Partners +2
01 Jul 2013
Seed Round €250.00K 1
Highgrowth Partners
22 Jun 2012

Smadex Alternatives & Competitors

Smadex vs
Hybe.io
Hybe.io Germany

Programmatic advertising platform for mobile app developers to run user acquisition and retargeting...

22 employees
Advertising, Mobile
Smadex vs
Aarki
Aarki United States

Aarki is an AI company that builds advertising solutions to drive mobile revenue growth.

Convertible Note
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Smadex vs
Adro Ad Exchange (Acquired by Digikala)
Adro Ad Exchange (Acquired by Digikala) Austria

Adro got acquired by Digikala in 2020 and rebranded to Smartech.

Series A
4 employees
Advertising, E-Commerce

FAQ About Smadex

Smadex is a Mobile Growth Platform that powers performance, direct response, and brand advertising campaigns.
Smadex was founded in 2011.
Smadex is headquartered in Spain.
Smadex operates in Advertising, Internet, Mobile and Marketing. Its work centres on Mobile Growth Platform, Advertising Campaigns, Performance Marketing and Real-Time Bidding.
Smadex has approximately 186 employees.
Smadex has completed 2 funding rounds, raising a total of $850.00K. The latest funding stage is Seed.
Top alternatives and competitors to Smadex include Hybe.io, Aarki, Adro Ad Exchange (Acquired by Digikala), Verve, Youmi. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Smadex and Hybe.io are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Smadex, https://bouncewatch.com/company/smadex, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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