New York, United States
SmartAsset is an online destination for consumer-focused financial information and advice that powers SmartAdvisor, a national marketplace connecting consumers to financial advisors. Reaching approximately 75 million people each month (as of Sept. 2021) through its educational content and personalized calculators and tools, SmartAsset's mission is to help people make smart financial decisions. Ranked on the Inc. 5000 and Deloitte Technology Fast 500™ lists of fastest growing companies in 2021, SmartAsset closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator's list of Top 100 Companies of all time and Forbes' list of America's Best Startup Employers in 2020.
Founded in 2012 and headquartered in the United States, SmartAsset has been featured in hundreds of publications, including the Wall Street Journal, CNN, TechCrunch, The New York Times, CNBC, FOX Business, The Washington Post, U.S. News World Report, TIME, Reuters, Businessweek and Barron’s.
The company's last investment was a Secondary Market investment at 05 August 2021 from FJ Labs.
This financial technology (fintech) startup has demonstrated rapid growth and strong industry recognition, making it an attractive investment opportunity for venture capitalists. Its strong positioning in the personal finance industry and its ability to reach a broad audience through its online platform and partnerships with financial advisors have contributed to its success. With its recent successful funding, SmartAsset is well-positioned for further expansion and innovation in the financial services sector.
