London, United Kingdom
Smartology is a UK-based startup founded in 2010 providing a unique self-service SaaS platform called SmartMatch. This platform empowers global brands to create contextual advertising campaigns using their existing content without relying on user data. The company's slogan "Where content and context connect" reflects its commitment to aligning contextually relevant content advertising in a cookie-free and brand-safe environment.
With a focus on the advertising and publishing industries, Smartology has gained recognition for its success in running campaigns for over 100 of the world’s largest brands across premium media owners such as CNBC, CNN, Reuters, The Economist, Wall Street Journal, Bloomberg, Forbes, The Guardian, and more. These campaigns have yielded record engagement and click-through rates for branded content, showcasing the effectiveness of Smartology’s approach.
The company received a significant boost with a $3.60M Series A investment from Committed Capital on 08 January 2019, signaling investor confidence in the potential of Smartology's platform and its ability to revolutionize contextual advertising.
Cape - Creative and campaign automation