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smol logo — Cleaning with impact. Heavy on dirt, lighter on the planet...

smol

Cleaning with impact. Heavy on dirt, lighter on the planet 🐰Vegan & cruelty-free💛4m+ washes donated🌎@blabuk certified

Founded 2018 United Kingdom Sussex, United Kingdom 141 employees Series B Total: $32.00M Consumer Goods, Health Care

General Information

Company Name smol
Founded Year 2018
Location United Kingdom Sussex, United Kingdom
Employees 141
Industries Consumer Goods, Health Care
Funding Stage Series B
Business Model D2C, Subscription Box, E Commerce
Revenue Model Subscription, Product Sales
Social

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About smol

smol, a United Kingdom-based startup founded in 2018, is making significant strides in the Consumer Goods and Health Care sectors. With its slogan, "Cleaning with impact. Heavy on dirt, lighter on the planet," smol is dedicated to providing sustainable and effective cleaning solutions that are both vegan and cruelty-free.

The company's innovative approach focuses on offering award-winning, high-performance cleaning products that are eco-friendly and packaged sustainably. Their mission is to simplify eco-conscious choices by making them affordable and accessible, thus fostering widespread consumer participation in sustainability efforts.

In May 2021, smol secured a £24.00M Series B investment led by prominent investors including JamJar Investments, Balderton Capital, Eight Roads Ventures, GV, and Latitude. This capital injection reflects strong investor confidence and positions the company for further growth in its mission to revolutionize the cleaning industry.

Business keywords: eco-friendly products, sustainable packaging, subscription model, vegan products, cruelty-free, homecare, laundry capsules, dishwasher tablets, direct-to-consumer, fair pricing, recycled materials, recyclable materials, innovative formulations, plastic reduction, home delivery

Services & Products

concentrated cleaning products
laundry solutions
dishwasher tablets
multi-purpose cleaners
fabric conditioners
handwash solutions

Target Customers

environmentally conscious consumers households consumers seeking plastic-free solutions allergy-conscious individuals

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Series B £24.00M 5
JamJar Investments Balderton Capital Eight Roads Ventures
JamJar Investments, Balderton Capital +3
10 May 2021
Series A £8.00M 3
JamJar Investments Balderton Capital
JamJar Investments, Balderton Capital +1
21 Jul 2020

smol Alternatives & Competitors

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SURI
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FAQ About smol

Cleaning with impact. Heavy on dirt, lighter on the planet 🐰Vegan & cruelty-free💛4m+ washes donated🌎@blabuk certified
smol was founded in 2018.
smol is headquartered in Sussex, United Kingdom.
smol operates in Consumer Goods and Health Care. Its work centres on eco-friendly products, sustainable packaging, subscription model and vegan products. Its customers include environmentally conscious consumers, households and consumers seeking plastic-free solutions.
smol has a D2C, Subscription Box and E Commerce business model. Its revenue comes from Subscription and Product Sales.
smol has approximately 141 employees.
smol has completed 2 funding rounds, raising a total of $32.00M. The latest funding stage is Series B.
smol offers: concentrated cleaning products, laundry solutions, dishwasher tablets, multi-purpose cleaners, fabric conditioners, handwash solutions.
Top alternatives and competitors to smol include Pretty Frank., NATUROPERA, SURI. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
smol and Pretty Frank. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for smol, https://bouncewatch.com/company/smol, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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