smol

smol, a United Kingdom-based startup founded in 2018, is making significant strides in the Consumer Goods and Health Care sectors. With its slogan, "Cleaning with impact. Heavy on dirt, lighter on the planet," smol is dedicated to providing sustainable and effective cleaning solutions that are both vegan and cruelty-free.

The company's innovative approach focuses on offering award-winning, high-performance cleaning products that are eco-friendly and packaged sustainably. Their mission is to simplify eco-conscious choices by making them affordable and accessible, thus fostering widespread consumer participation in sustainability efforts.

In May 2021, smol secured a £24.00M Series B investment led by prominent investors including JamJar Investments, Balderton Capital, Eight Roads Ventures, GV, and Latitude. This capital injection reflects strong investor confidence and positions the company for further growth in its mission to revolutionize the cleaning industry.