NATUROPERA vs smol
NATUROPERA
Leader engagé de l'hygiène-beauté à la Française
123 employees · est. 2013 · Boulogne-billancourt, France
smol
Cleaning with impact. Heavy on dirt, lighter on the planet 🐰Vegan & cruelty-free💛4m+ washes donated🌎@blabuk certified
141 employees · est. 2018 · Sussex, United Kingdom
NATUROPERA is the older company (2013 vs 2018).
Side-by-Side Comparison
| Metric | NATUROPERA | smol |
|---|---|---|
| Founded | ||
| Founded | 2013 older | 2018 |
| Headquarters | ||
| Headquarters | Boulogne-billancourt, France | Sussex, United Kingdom |
| Employees | ||
| Employees | 123 | 141 |
| Industry | ||
| Industry | Consumer Goods, Health Care | Consumer Goods, Health Care |
| Funding Stage | ||
| Funding Stage | Not tracked yet | Series B |
| Total Funding | ||
| Total Funding | $8.00M | $32.00M |
| Funding Rounds | ||
| Funding Rounds | 1 | 2 |
| Services | ||
| Services | Creation and distribution of hygiene and beauty products, Sustainable and accessible product development, Industrial manufacturing with a focus on green industry | concentrated cleaning products, laundry solutions, dishwasher tablets, multi-purpose cleaners, fabric conditioners, handwash solutions |
| Target Customers | ||
| Target Customers | Environmentally conscious consumers, Families seeking sustainable hygiene products, Businesses interested in partnerships for sustainable goods | environmentally conscious consumers, households, consumers seeking plastic-free solutions, allergy-conscious individuals |
| Taxonomy | ||
| Taxonomy | Sustainable Consumer GoodsEco-friendly ProductsBaby Care ProductsFeminine HygieneHair CareHair Coloring +9 | Eco-friendly ProductsSustainable PackagingSubscription ModelVegan ProductsCruelty-freeHomecare +9 |
| Website | ||
| Website | naturopera.com | smolproducts.com |
About NATUROPERA
NATUROPERA, founded in 2013 in France, is a rapidly growing enterprise in the Consumer Goods and Health Care sectors. This company, established by childhood friends and entrepreneurs Geoffroy Blondel de Joigny and Kilian O’Neill, boasts a workforce of 150 employees and generates an annual revenue of...
About smol
smol, a United Kingdom-based startup founded in 2018, is making significant strides in the Consumer Goods and Health Care sectors. With its slogan, "Cleaning with impact. Heavy on dirt, lighter on the planet," smol is dedicated to providing sustainable and effective cleaning solutions that are both...
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Compiled from the BounceWatch company index. We last looked at NATUROPERA on 18 Mar 2026, and smol on 5 Apr 2026. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
