Smytten

Smytten

India's Largest Product Trial & Discovery Platform. Loved By Over 20 Million Users!

Founded 2015 India

India 233 employees Series B Total: $1.01B Creator Economy, E-Commerce +2

Smytten is India's largest product trial and discovery platform, with a user base of over 20 million. Founded in 2015, the company is transforming the consumer experience by offering an extensive selection of trial packs across 250 lifestyle categories from more than 1200 global and domestic brands. What sets Smytten apart is its unique proposition of enabling consumers to try before they buy, allowing for more informed purchase decisions. The recent INR1.00B Series B investment on 16 May 2022 has been instrumental in Smytten's growth. The investors in this round include Fireside Ventures, Roots Ventures, Sattva Group, Arjun Purkayastha, Waao Partners, Survam Partners, and Sharrp Ventures. Smytten's commitment to empowering consumers with insightful choices and bespoke product discoveries aligns with its mission to make the nation #TryItAll. With its base in India, Smytten's focus on diversity and inclusion reflects in its operations, valuing the myriad backgrounds, experiences, and perspectives.

Funding Stage	Amount	Investors	Lead Investors	Date
Series B	INR1.00B	7	Fireside Ventures, Roots Ventures +5	16 May 2022
Series A	$6.00M	3	Fireside Ventures, Roots Ventures +1	24 Aug 2021
Series A	$1.50M	-		09 Oct 2019
Seed Round	$1.30M	-		18 Apr 2016
Seed Round	$200.00K	-		17 Nov 2015

Funding Stage

Amount

Investors

Lead Investors

Date

Series B

INR1.00B

Fireside Ventures, Roots Ventures +5

16 May 2022

Series A

$6.00M

Fireside Ventures, Roots Ventures +1

24 Aug 2021

Series A

$1.50M

09 Oct 2019

Seed Round

$1.30M

18 Apr 2016

Seed Round

$200.00K

17 Nov 2015

FAQ About Smytten

India's Largest Product Trial & Discovery Platform. Loved By Over 20 Million Users!

Smytten was founded in 2015.

Smytten is headquartered in India.

Smytten operates in Creator Economy, E-Commerce, Retail and Lifestyle. Its work centres on Premium Discovery, Trial Platform, Lifestyle and Beauty.

Smytten has approximately 233 employees.

Smytten has completed 5 funding rounds, raising a total of $1.01B. The latest funding stage is Series B.

Top alternatives and competitors to Smytten include LBB (Little Black Book), CashCry, Trell, Mealz. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Smytten and LBB (Little Black Book) are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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