Snapdeal is India's leading value e-commerce platform that has played a pivotal role in expanding Indian e-commerce beyond brands and urban users. With nearly 80% of its users coming from non-metro locations, it showcases extensive reach across the country. Offering a diverse range of value-priced merchandise spanning fashion, home, beauty, personal care, and more, Snapdeal has garnered over 200 Mn app installations, cementing its position as one of India's premier online shopping destinations.
Supported by a recent report from Kearney, the rise of value-conscious online shoppers has reshaped India's e-commerce landscape, with an estimated current worth of $4Bn and projected growth at a 26% CAGR, set to reach $40 Bn by 2030. This shift is a response to the shopping behaviors of value-conscious consumers, emphasizing affordability without compromising quality, durability, and trendiness. As part of the AceVector Group, Snapdeal is a distinguished player in India's e-commerce market, focusing exclusively on the value segment.
Founded in 2005, Snapdeal operates in the E-Commerce industry, with headquarters in India. Its most recent Venture Round investment took place on 23 July 2019, led by Anand Piramal. This investment signifies the confidence in Snapdeal's position and potential as it continues to influence and shape India's e-commerce landscape.