SnelStart makes accounting easier for over 75,000 entrepreneurs and around 3,600 accounting and administrative firms. It offers affordable software packages catering to freelancers and small to medium enterprises, and is headquartered in Alkmaar, The Netherlands.
The company, founded in 1982, provides services including accounting and bookkeeping software, financial and tax reporting, and business banking solutions. Their solutions target SMEs, entrepreneurs, bookkeepers, accountants, and financial consultants. SnelStart operates on a B2B SaaS model with embedded finance, generating revenue through subscription, tiered pricing, and service fees.