Snoop

Say hello to Snoop. Smart, honest – and ridiculously loyal – Snoop works 24x7 to make you better off. Nice robot.

Founded 2019

Norwich, United Kingdom 130 employees Acquired Total: $23.90M Financial Services, Fintech +2

General Information

Company Name Snoop

Founded Year 2019

Location

Norwich, United Kingdom

Employees 130

Industries Financial Services, Fintech, Insurtech +1

Funding Stage Acquired

Business Model B2C, Freemium, Marketplace

Revenue Model Freemium, Affiliate, Data Monetization

Social

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AI Insight

Bounce Watch AI

1 month ago

Snoop underwent a major strategic shift with its acquisition by The Group Ventures in July 2023, marking its successful transition from an independent fintech. Post-acquisition, the company is demonstrating a continued commitment to product innovation, evidenced by the strategic announcement of 'Future You,' a personalized savings feature set to launch in August 2026. This indicates a long-term vision for enhancing financial wellness and deepening data-driven consumer insights within its new corporate structure.

Signal Types

Acquisition Strategic Shift Product Roadmap

Strategic Labels

Post-Acquisition Strategy Product Innovation Financial Wellness Expansion

Next Move: Development

Impact: 9/10

Ideal For: Strategic Growth Investors

About Snoop

Snoop, founded in 2019, is a dynamic player in the Financial Services, Fintech, Insurtech, and Mobile industries, headquartered in the United Kingdom.

The company's slogan, "Say hello to Snoop. Smart, honest – and ridiculously loyal – Snoop works 24x7 to make you better off. Nice robot," captures its essence as a customer-centric service. Leveraging the power of open banking, Snoop offers an award-winning app designed to provide personalized, data-driven insights to help consumers maximize their financial efficiency.

Since its launch in April 2020, Snoop has been recognized by the British Bank Awards as the 'Best Innovation of the Year 2021', demonstrating its ability to enhance traditional services such as retail banking and money management.

The last recorded investment was an acquisition investment on 01 July 2023, led by The Group Ventures, signaling external confidence and commitment to Snoop's vision and growth trajectory.

Business keywords: Open Banking, Consumer Finance, Money Management, Personalized Insights, Financial Technology, Savings Optimization, Bill Tracking, Subscription Management, Retail Banking Innovation, Smart Money Management, Data-Driven Solutions, Award-Winning App, Financial Recommendations

Services & Products

Savings account setup

Spending tracking

Bill monitoring and reduction

Budget creation

Credit score tracking

Merchant and category spend analysis

Open banking connectivity

Personalized financial insights

Target Customers

Individual consumers People looking to save money Users seeking better financial management Consumers interested in reducing bills Individuals wanting to track their spending

Funding Rounds & Investors (4)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Acquisition	Undisclosed	1	The Group Ventures	01 Jul 2023
Series A	£15.00M	5	Salesforce Ventures, Range Ventures +3	01 Jul 2021
Seed	£5.70M	1	Republic Europe	01 Oct 2020
Seed	£3.20M	3	Salesforce Ventures, Havisham Group +1	01 Apr 2020

Latest News

View All

Dame Jayne-Anne Gadhia hits out at Anne Boden's criticism of Open Banking

Tech Feb 27, 2024

UK government’s Future Fund scheme “imperfect” but “critical form of support” to Covid-impacted star... — Tech

UK government’s Future Fund scheme “imperfect” but “critical form of support” to Covid-impacted startups, say crowdfunding platforms

Tech Jan 23, 2024

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bonify Germany Germany

We bonify financial lives!

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FAQ About Snoop

Say hello to Snoop. Smart, honest – and ridiculously loyal – Snoop works 24x7 to make you better off. Nice robot.

Snoop was founded in 2019.

Snoop is headquartered in Norwich, United Kingdom.

Snoop operates in Financial Services, Fintech, Insurtech and Mobile. Its work centres on Open Banking, Consumer Finance, Money Management and Personalized Insights. Its customers include Individual consumers, People looking to save money and Users seeking better financial management.

Snoop has a B2C, Freemium and Marketplace business model. Its revenue comes from Freemium, Affiliate and Data Monetization.

Snoop has approximately 130 employees.

Snoop has completed 4 funding rounds, raising a total of $23.90M. The latest funding stage is Acquired.

Snoop offers: Savings account setup, Spending tracking, Bill monitoring and reduction, Budget creation, Credit score tracking, Merchant and category spend analysis, Open banking connectivity, Personalized financial insights.

Top alternatives and competitors to Snoop include Fintonic, PocketGuard, bonify Germany, Plum, Era Finance. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Snoop and Fintonic are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Snoop, https://bouncewatch.com/company/snoop, updated 11 September 2026. When citing, please name BounceWatch and link this page.

Snoop

General Information

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About Snoop

Services & Products

Target Customers

Funding Rounds & Investors (4)

Latest News

Snoop Alternatives & Competitors

FAQ About Snoop