London, United Kingdom
Founded in 2015, So Just Shop is an award-winning, ethical and sustainable homeware, accessories, and gifting brand based in the United Kingdom. The company's mission is to empower women by working directly with women-led artisan groups from vulnerable communities worldwide, aiming to uplift half a million women and their families out of abject poverty. The brand is committed to providing a safe, healthy workplace, fair living wages, and eliminating child and forced labor in its supply chain.
Notably, the company operates in both direct-to-consumer (D2C) and business-to-business (B2B) segments, making its products accessible to a wide customer base. Their transparent supply chain process, the Transparency Mark, ensures that all aspects of production meet high ethical and sustainable standards aligned with the United Nations Sustainable Development Goals, providing confidence to consumers and business partners.
Securing a Seed Round investment in January 2016 from Milamber Ventures, the company has effectively utilized these funds to scale its operations and fulfill its commitment to ethical and sustainable commerce. Additionally, the company's impact reporting not only showcases its dedication to social and environmental responsibility but also aids corporate clients in their CSR reporting to investors and customers.
By seamlessly blending ethical principles, sustainability, and empowerment of women, So Just Shop is poised to continue its positive impact on the planet while growing a successful business in the E-Commerce, Fashion, and Internet industries.
