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SoHookd logo — Wellness that works for the workforce | Meet people where th...

SoHookd

Wellness that works for the workforce | Meet people where they are today & support where they want to go tomorrow

Founded 2017 United States Washington, United States 11 employees Seed Total: $1.60M E-Commerce, Health Care +1

General Information

Company Name SoHookd
Founded Year 2017
Location United States Washington, United States
Founders / Decision Makers
Team member
Employees 11
Industries E-Commerce, Health Care, Sports
Funding Stage Seed
Business Model B2B2C, Marketplace, Platform
Revenue Model Marketplace Fee, Service Fee, Tiered Pricing
Social

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About SoHookd

SoHookd is pioneering the niche market of wellness-focused gifting and rewards with its tagline: "The only Gifts and Rewards Marketplace focused on wellness." Founded in 2017 and headquartered in the United States, the company has carved out a unique position within the intersection of E-Commerce, Health Care, and Sports industries.

The platform distinguishes itself by exclusively curating wellness experiences and products, partnering with notable national and local brands such as SunBasket, Spa Week, and 305 Fitness. With over 200 offerings, SoHookd addresses a range of consumer needs, from mental wellness to fitness and self-care, all designed for convenience and accessibility.

The company's growth potential is underlined by its strong financial backing, notably from Morgan Stanley and Jumpstart Foundry HealthCare Fund. The latest $1.60M Seed Round investment by PS27 Ventures on December 14, 2022, signals investor confidence in its sustainable business model focused on the lucrative wellness market.

Business keywords: wellness marketplace, rewards platform, corporate wellness, gifts and rewards, wellness experiences, healthy food, mental wellness, self-care, fitness, athletic apparel, wellness tech, national and local brands, convenient redemption, backed by investors, lifestyle coaching

Services & Products

Wellness Incentives Marketplace
Wellness Webinars
Wellness Challenges

Target Customers

employers health plans brokers consultants

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed $1.60M 1
PS27 Ventures
PS27 Ventures
01 Dec 2022
Seed Undisclosed -
01 Apr 2020
Support Program Undisclosed 1
Google for Startups Accelerator
01 Dec 2017

SoHookd Alternatives & Competitors

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SoHookd vs
Live Better®
Live Better® United States

We create 'systems' of health for you to move, eat, think, and ultimately live better --at the workp...

Non Equity Assistance
14 employees
Health Care, Sports
SoHookd vs
Growfitter
Growfitter India

Growfitter is a gamified digital health reward platform that adds financial benefits to your physica...

Seed
20 employees
Health Care, Health and Wellness
SoHookd vs
InstaFit
InstaFit Mexico

The leading wellness platform in Spanish

Seed
11 employees
E-Commerce, Sports
Also compare with: SoHookd vs Paceline Paceline View all alternatives

FAQ About SoHookd

Wellness that works for the workforce | Meet people where they are today & support where they want to go tomorrow
SoHookd was founded in 2017.
SoHookd is headquartered in Washington, United States.
SoHookd operates in E-Commerce, Health Care and Sports. Its work centres on wellness marketplace, rewards platform, corporate wellness and gifts and rewards. Its customers include employers, health plans and brokers.
SoHookd has a B2B2C, Marketplace and Platform business model. Its revenue comes from Marketplace Fee, Service Fee and Tiered Pricing.
SoHookd has approximately 11 employees.
SoHookd has completed 3 funding rounds, raising a total of $1.60M. The latest funding stage is Seed.
SoHookd offers: Wellness Incentives Marketplace, Wellness Webinars, Wellness Challenges.
Top alternatives and competitors to SoHookd include Live Better®, Growfitter, InstaFit, Paceline, House of Flow OC. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
SoHookd and Live Better® are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for SoHookd, https://bouncewatch.com/company/sohookd, updated 21 July 2026. When citing, please name BounceWatch and link this page.

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