The basic functionality of Spectalix allows users to create unique videos within the brand's environment, using branded background images, stickers, and audio tracks. One of its key features is the ability for app publishers to invite users to insert themselves in video clips of the publisher’s talents/players in real-time. This allows fans to interact with their favorite teams, artists or influencers, and share their experiences on social media, thereby attracting new users to the publisher’s app. The platform offers three main modes of integration: a white-label app customized to the clients, an SDK for integration into a company's mobile app, and a web-browser app for easy addition to a website or a mobile app.
Founded in 2017 and categorized under industries such as AI, Advertising, Entertainment, Mobile, and eSports, Spectalix received a seed investment on 15 December 2022. The details of the last investment's investors are not disclosed. This innovative platform provides a unique backend system that enables the app owner to manage professional content uploads and moderate user-generated videos, both manually and automatically.