SportyCo is a decentralized blockchain-based sports investment and funding ecosystem that aims to revolutionize the funding of professional sports. Founded in 2017 and headquartered in the United Kingdom, SportyCo addresses the high entry barriers faced by athletes and small investors in the sports industry. The platform aims to provide a solution for up-and-coming athletes and sports organizations by utilizing blockchain technology to facilitate the financing process.
For athletes, SportyCo intends to remove financial barriers by deploying a blockchain-based financing platform, enabling them to raise the necessary funds for training and event participation. On the other hand, for investors, SportyCo presents an opportunity to tap into the lucrative sports industry, valued at $1.3 trillion, by disrupting the traditional model of financing sports participants. The company's most recent investment includes a $5.09M Initial Coin Offering investment on 11 December 2017.