Koln, Germany
Ströer SE & Co. KGaA, founded in 1990, is a prominent German media house with a diversified business model encompassing outdoor advertising, digital media, dialog marketing, e-commerce, and Data as a Service (DaaS). The company boasts a vast network of over 300,000 media carriers in the Out of Home segment, including traditional billboards, exclusive advertising rights at train stations, and digital out-of-home media (DOOH), which has a low carbon footprint relative to its extensive reach. Additionally, Ströer reaches more than 50 million unique users per month through its portfolio of leading German websites and offers a plethora of advertising formats.
With a strong presence in the news sector through t-online, the company has established itself as a vital player in delivering premium content to digital natives. In the area of dialog marketing, Ströer provides innovative solutions for telephone, email, chat, and direct sales. The company, listed on the MDAX of Deutsche Börse, recorded a revenue of EUR 1.91 billion in fiscal year 2023 and employs around 11,500 individuals across approximately 100 locations.
Ströer has prioritized sustainability, aiming to achieve complete climate neutrality by 2025. All advertising campaigns are conducted in a climate-neutral manner, and the company directly offsets unavoidable CO2 emissions associated with advertising through backing certified climate protection projects. This commitment aligns with the company's ethos of offering responsible and sustainable communication solutions. More information about Ströer and its sustainability strategy can be found at www.stroeer.de/en/.
Ströer's diverse presence in the advertising, analytics, digital media, entertainment, and marketing industries underscores its capacity for innovation and market influence.
