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Subtl Beauty logo — A beauty brand designed for busy women, inspired by busy wom...

Subtl Beauty

A beauty brand designed for busy women, inspired by busy women.

Founded 2017 United States Pittsburgh, United States 15 employees Series A Total: $5.09M Consumer Goods, Retail +1

General Information

Company Name Subtl Beauty
Founded Year 2017
Location United States Pittsburgh, United States
Employees 15
Industries Consumer Goods, Retail, Wellness Beauty
Funding Stage Series A
Social

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About Subtl Beauty

**Subtl Beauty** is an award-winning beauty company founded in 2018, with headquarters in the United States. The company's slogan, "A beauty brand designed for busy women, inspired by busy women," aligns with its mission to simplify the daily beauty routine for individuals on the go. Subtl Beauty aims to revolutionize the beauty routine of modern women by delivering simplified yet effective makeup solutions. The company operates within the Consumer Goods, Retail, and Wellness Beauty industries. Its recent milestone includes a **$5.00M Series A investment** received on 22 December 2023. The investment was secured from notable firms such as **JMK Consumer Growth Partners, Innovation Works, and Grouse Ridge Capital**. Subtl Beauty's focus on catering to the needs of busy, modern women presents an opportunity for growth and innovation in the beauty industry. This recent investment is indicative of confidence from established investors in the company's vision and potential for success.

Business keywords: Beauty brand, Direct-to-consumer, Makeup, Skincare, Innovation, Compact packaging, Customizable, Portability, Value-based marketing, Consumer engagement, Modularized products, Travel-friendly, Clean beauty, Vegan, Cruelty-free

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $5.00M 3
JMK Consumer Growth Partners, Innovation Works +1
22 Dec 2023
Seed Round Undisclosed 1
Innovation Works
28 Jun 2022
Seed Round Undisclosed 1
Innovation Works
21 May 2021
Pre Seed Round $12.50K 1
Innovation Works
20 Aug 2020
Pre Seed Round $50.00K 1
Innovation Works
11 Dec 2019
Pre Seed Round $25.00K 1
Innovation Works
08 Mar 2019

Subtl Beauty Alternatives & Competitors

View All Alternatives
Subtl Beauty vs
When® Beauty
When® Beauty Korea South

A mini spa by skin intelligence!

1 employees
E-Commerce, Manufacturing
Subtl Beauty vs
Glossier, Inc.
Glossier, Inc. United States

Changing how the world sees beauty.

Series E
584 employees
B2C, Consumer Goods
Subtl Beauty vs
Live Tinted
Live Tinted United States

Beauty that sees you 🧡 Clean. Vegan. Cruelty Free. Fragrance Free. @ultabeauty @credobeauty @cultbe...

Series A
66 employees
Fashion, Retail

FAQ About Subtl Beauty

A beauty brand designed for busy women, inspired by busy women.
Subtl Beauty was founded in 2017.
Subtl Beauty is headquartered in Pittsburgh, United States.
Subtl Beauty operates in Consumer Goods, Retail and Wellness Beauty. Its work centres on Beauty brand, Direct-to-consumer, Makeup and Skincare.
Subtl Beauty has approximately 15 employees.
Subtl Beauty has completed 6 funding rounds, raising a total of $5.09M. The latest funding stage is Series A.
Top alternatives and competitors to Subtl Beauty include When® Beauty, Glossier, Inc., Live Tinted, Saie, 3INA. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Subtl Beauty and When® Beauty are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Subtl Beauty, https://bouncewatch.com/company/subtl-beauty, updated 2 December 2024. When citing, please name BounceWatch and link this page.

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