India
SureWaves MediaTech Pvt Ltd is a pioneering media convergence company based in India, founded in 2006. SureWaves specializes in integrating television, digital displays, mobile, and internet platforms. The company holds a rich portfolio of technology, with over 40 patents filed to date, and is supported by the Technology Development Board, a unit of the Ministry of Science and Technology, Government of India. Notably, SureWaves has been recognized as the "Most Innovative Technology Start-Up" by the Software Technology Parks of India, a unit of GOI.
The flagship solution, SureWaves Spot TV Network, is revolutionizing advertising on cable and regional satellite channels, previously inaccessible to national advertisers due to high fragmentation, lack of accountability, and measurability. Leveraging patented technology, SureWaves empowers advertisers to precisely target audiences on a market-by-market basis, providing flexibility, regional customization, and real-time data on placed ads. This disruptive technology, based on cloud solutions and customer profiling, offers transparency and control, benefiting both existing advertisers and niche/location-specific brands.
In terms of recognition, SureWaves has received several awards, including the 'Best Innovative Technology' at the BCS Ratna Awards in 2014 and 2015, as well as 'Breakthrough Product Innovation in R&D' at 'The Innovation Practitioner’s Summit' in 2014. The company was also honored with the Excellence in Emerging Technologies award for 2015 by the Indian Merchant Chambers (IMC), an organization with a 107-year-old legacy in India.
The latest investment in SureWaves MediaTech Pvt Ltd was a Venture Round investment in January 2019, with InnoVen Capital serving as the investor. For further information, please visit www.surewaves.com.
