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Synthesis logo — Open Source Intelligence for Brands

Synthesis

Open Source Intelligence for Brands

Founded 2017 Singapore Singapore 62 employees Grant Total: $25.00K Advertising, Marketing

General Information

Company Name Synthesis
Founded Year 2017
Location Singapore Singapore +2
Employees 62
Industries Advertising, Marketing
Funding Stage Grant
Social

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About Synthesis

Synthesis is a Singapore-based startup that specializes in Open Source Intelligence for Brands. Founded in 2017, the company creatively leverages public data to uncover commercial opportunities by focusing on the people and cultural forces shaping data. Their approach involves layering disparate data sources to transform 'open data' into intelligence, revealing evolving consumer behaviors and predicting future trends. The team comprises data scientists, engineers, and cultural anthropologists who provide a human-centered lens to data analysis, exploring motivations, desires, occasions, and tensions. Notable clients such as the LEGO Group, Nike, McDonalds, Netflix, and YouTube have entrusted Synthesis for its expertise in three key disciplines - Synthesis Audiences to identify addressable audience and activate them in culture, Synthesis Trends to pinpoint actions against cultural, category, and consumer trends, and Synthesis Futures to take control of the long-term industry reshaping drivers. The company recently secured a SGD25.00K grant investment from the Singapore Tourism Accelerator on 21 September 2021. In the advertising industry, Synthesis stands out for its innovative approach to data analysis and strategic insights for marketing and innovation, making it an intriguing prospect for venture capital firms seeking to invest in cutting-edge technology and intelligence solutions for brands.

Taxonomy: Open Source Intelligence, Brand Consultancy, Segmentation, Trends, Futures, Cultural Anthropology, Consumer Behavior, Market Research, Audience Activation, Innovation Strategy, Industry Reshaping, Cultural Forces

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Grant •••••• 1
Investor
21 Sep 2021

Synthesis Alternatives & Competitors

Synthesis vs
VoxQI - Qualitative Intelligence
VoxQI - Qualitative Intelligence United States

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Synthesis vs
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Synthesis vs
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FAQ About Synthesis

Open Source Intelligence for Brands
Synthesis was founded in 2017.
Synthesis is headquartered in Singapore.
Synthesis operates in the following industries: Advertising, Marketing.
Synthesis has approximately 62 employees.
Synthesis has completed 1 funding round, raising a total of $25.00K. The latest funding stage is Grant.
Top alternatives and competitors to Synthesis include VoxQI - Qualitative Intelligence, Nichefire, Cassandra, Codec AI, NERDS Collective. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Synthesis and VoxQI - Qualitative Intelligence are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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