New York, United States
Tapad is a marketing technology company established in 2010 and is headquartered in New York City. The company's slogan, "Connecting brands to consumers across devices," encapsulates its mission to meet the challenge of delivering personalized, relevant messages to diverse consumer audiences. Tapad's proprietary Device Graph™ and behavioral signals form The Tapad Graph, enabling accurate, privacy-conscious, and unified consumer connections across billions of devices.
Tapad has garnered significant recognition with numerous awards, such as Forbes' Most Promising Companies, Deloitte's Technology Fast 500, and Crain's Fast 50. The company's recent Series B investment of $18.50M on 13 May 2015 attracted a consortium of investors including FirstMark, Avalon Ventures, Knight Enterprise Fund, Blue Cloud Ventures, Firsthand Technology Value Fund Inc (SVVC), G&H Partners, Zanadu Capital Partners, and Silicon Valley Bank.
Tapad's innovative approach to personalization, coupled with its impressive track record and strong investor support, positions the company as a compelling player in the advertising and marketing industries, resonating with today's marketers in the quest for effective consumer engagement and brand connectivity. With its positive trajectory and strategic positioning, Tapad signifies an intriguing investment prospect in the evolving landscape of marketing technology and personalization solutions.
