Spain
Taptap Digital is a Madrid-based startup that provides an area-based marketing platform aimed at helping brands identify their target customers and effectively reach them without relying on cookies. The company employs predictive and real-time modeling of georeferenced data to enable smarter audience definition and discovery across various digital channels like CTV, DOOH, digital audio, desktop, and mobile. Taptap's client portfolio boasts globally recognized brands such as Coca Cola, Dyson, and LVMH, as well as major advertising agency groups including GroupM, Dentsu, and Publicis.
Since its establishment in 2010, Taptap has expanded its presence across regions, with offices in the United States, Europe, South America, and South Africa. The company recently secured a €100.00M Private Equity Round investment from bd-capital on 11 November 2021.
Taptap's unique approach to targeted marketing, impressive client base, and recent substantial investment indicate promising growth potential within the Advertising, Analytics, and Mobile industries, positioning it as a noteworthy player in the evolving landscape of digital marketing.
To learn more about Taptap Digital, visit their website at www.taptapdigital.com.
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