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Target Research Group logo — The Power To Change

Target Research Group

The Power To Change

Founded 1986 United States United States 25 employees B2B, Marketing

General Information

Company Name Target Research Group
Founded Year 1986
Location United States United States
Employees 25
Industries B2B, Marketing
Social

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About Target Research Group

Target Research Group is a B2B company that was founded in 1986. Now an employee owned company, headquartered in Nanuet, NY, it offers a range of services including design, execution, processing, and analytical services. The company specializes in concept, product, advertising, and package testing, as well as strategic research for various industries including food, beverage, personal care, CPG, financial, and media companies. Target Research Group conducts studies both in the US and internationally. One of the standout features of Target Research Group is its Realtime Insights(R) technology, which provides faster research results and more actionable insights by eliminating the wait for information while a study is in the field. This allows users to react immediately to the results, and with Realtime Insights-LIVE!, they can even see respondents interacting with their product while viewing their responses on a split screen on their device. The company also has an in-house Senior Level Legal Research team with expertise in a variety of areas including intellectual property disputes, trademark or copyright infringements, and claims and substantiation for advertising and marketing materials. Target Research Group's suite of branded services include AdTrac™ for copy testing, PowerTrac™ for concept and product optimization, and ConTrac™ for concept screening. The company also provides direct access to state-of-the-art CAPI, CATI, IVR, and Internet interviewing methods with hands-on involvement of seasoned, senior management. Overall, Target Research Group offers value-added services at competitive prices, and its expertise in research and technology makes it an attractive proposition for potential investors.

Taxonomy: market research, consumer insights, advertising research, product testing, legal research, intellectual property, real-time insights, international studies, employee-owned company

No funding data available for Target Research Group yet.

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FAQ About Target Research Group

The Power To Change
Target Research Group was founded in 1986.
Target Research Group is headquartered in United States.
Target Research Group operates in B2B and Marketing. Its work centres on market research, consumer insights, advertising research and product testing.
Target Research Group has approximately 25 employees.
Top alternatives and competitors to Target Research Group include QualSights, M/A/R/C Research, NexGen Market Research Services Pvt Ltd, Wizard Insights, newfocus research. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Target Research Group and QualSights are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Target Research Group, https://bouncewatch.com/company/target-research-group, updated 27 October 2024. When citing, please name BounceWatch and link this page.

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