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Technorati logo — company profile

Technorati

Founded 2002 United States San Francisco, United States 20 employees Series D Total: $32.10M Advertising, Platforms +2

General Information

Company Name Technorati
Founded Year 2002
Location United States San Francisco, United States
Employees 20
Industries Advertising, Platforms, Marketing +1
Funding Stage Series D
Social

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About Technorati

Technorati was a company of advertising technology specialists founded in 2002 and was later acquired by Synacor in 2016. Headquartered in San Francisco, the company aimed to reward creators of great content by building tools and services to accelerate publishers' programmatic revenues. Their flagship product, SmartWrapper, was the industry's first agnostic header bidding management tool. In October 2009, Technorati secured a $2.00M Series D investment from Mobius Venture Capital. The company operated within the industries of Advertising, Marketing, and Publishing.

Taxonomy: advertising technology, programmatic revenues, publishing industry, header bidding, SmartWrapper, San Francisco, advertising platforms, technology company, online advertising, content creators

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Series D $2.00M 1
Mobius Venture Capital
Mobius Venture Capital
13 Oct 2009
Series D $7.50M 2
Mobius Venture Capital
Mobius Venture Capital, FG Incubation
13 Jun 2008
Venture Round Undisclosed 1
Wavemaker
Wavemaker
01 Mar 2008
Series C $1.00M 2
DG Ventures Mobius Venture Capital
DG Ventures, Mobius Venture Capital
10 May 2007
Series C $10.52M 2
August Capital Mobius Venture Capital
August Capital, Mobius Venture Capital
01 Jun 2006
Series B $6.50M -
01 Sep 2004
Series A $4.58M 1
Reid Hoffman
01 Sep 2002

Technorati Alternatives & Competitors

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FAQ About Technorati

UPDATE: Technorati was bought by Synacor in 2016. Technorati was a company of advertising technology specialists working toward rewarding the creators of great content. To accomplish this, Technorati built tools and services that accelerates publishers’ programmatic revenues including the first...
Technorati was founded in 2002.
Technorati is headquartered in San Francisco, United States.
Technorati operates in Advertising, Platforms, Marketing and Publishing. Its work centres on advertising technology, programmatic revenues, publishing industry and header bidding.
Technorati has approximately 20 employees.
Technorati has completed 7 funding rounds, raising a total of $32.10M. The latest funding stage is Series D.
Top alternatives and competitors to Technorati include Underdog Media, Media.net, OCM Digital Media, 152 Media, Genesis Media. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Technorati and Underdog Media are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Technorati, https://bouncewatch.com/company/technorati, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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