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Tens logo — The Lens Experience Company. Sunglasses by photographers. Bo...

Tens

The Lens Experience Company. Sunglasses by photographers. Born in Scotland. Developed in France.

Founded 2014 United Kingdom Edinburgh, United Kingdom 58 employees Seed E-Commerce, Fashion +1

General Information

Company Name Tens
Founded Year 2014
Location United Kingdom Edinburgh, United Kingdom
Employees 58
Industries E-Commerce, Fashion, Retail
Funding Stage Seed
Social

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About Tens

Tens is an innovative lens experience company that offers sunglasses designed by photographers. This UK-based startup, founded in 2014, boasts custom filter lenses that transport wearers to a world reminiscent of a distinct time, place, or feeling. The company has gained widespread recognition, being featured in esteemed publications such as Time, GQ, Forbes, and Wired. Notably, Sir Richard Branson joined Tens in 2016, signifying a significant milestone for the company. In 2019, the startup also welcomed former senior Oakley executives, further enhancing its industry expertise. Tens operates within the e-commerce, fashion, and retail sectors, positioning itself at the intersection of technology and consumer goods. The company's unique approach to eyewear sets it apart, offering consumers an immersive and nostalgic visual experience through its lens technology. Tens' innovative concept has also attracted financial support, with a seed round investment secured on 06 July 2016, backed by the prominent figure Richard Branson. Overall, Tens has demonstrated its potential for success through its ability to captivate consumers with a distinct product offering, attract notable investors, and receive widespread acclaim from industry publications. This positions Tens as a compelling player in the innovative intersection of technology, fashion, and e-commerce, with a promising trajectory for future growth and success.

Business keywords: Eyewear, Photography, Sunglasses, Visual Experience, Fashion, Luxury, Branding, Innovation, Visual Storytelling

Services & Products

Online retail of sunglasses and apparel with a focus on brand development and product design

Target Customers

Fashion-forward individuals seeking unique eyewear and apparel online shoppers looking for high-quality sunglasses and fashion items

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round Undisclosed 1
Richard Branson
06 Jul 2016

Tens Alternatives & Competitors

View All Alternatives
Tens vs
Eyespace Eyewear | B Corp™
Eyespace Eyewear | B Corp™ United Kingdom

Multi-award winning British Eyewear. Supreme quality, fashion-led frames with unparalleled comfort.

31 employees
E-Commerce, Retail
Tens vs
Maison Nathalie Blanc
Maison Nathalie Blanc France

Instagram : @maisonnathalieblanc

22 employees
Consumer Goods, E-Commerce
Tens vs
Fashion Eyewear
Fashion Eyewear United Kingdom

Where designer glasses, sunglasses and exclusive eyewear collections are paired with the most advanc...

39 employees
E-Commerce, Retail
View all alternatives

FAQ About Tens

The Lens Experience Company. Sunglasses by photographers. Born in Scotland. Developed in France.
Tens was founded in 2014.
Tens is headquartered in Edinburgh, United Kingdom.
Tens operates in E-Commerce, Fashion and Retail. Its work centres on Eyewear, Photography, Sunglasses and Visual Experience. Its customers include Fashion-forward individuals seeking unique eyewear and apparel and online shoppers looking for high-quality sunglasses and fashion items.
Tens has approximately 58 employees.
Tens has completed 1 funding round. The latest funding stage is Seed.
Tens offers: Online retail of sunglasses and apparel with a focus on brand development and product design.
Top alternatives and competitors to Tens include Eyespace Eyewear | B Corp™, Maison Nathalie Blanc, Fashion Eyewear, OKNO | Eyewearlabs, Zerezes. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Tens and Eyespace Eyewear | B Corp™ are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Tens, https://bouncewatch.com/company/tens, updated 24 February 2025. When citing, please name BounceWatch and link this page.

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