The Netherlands
tex.tracer, founded in 2020, is a Netherlands-based startup transforming the fashion industry's approach to supply chain transparency. With their slogan, "Verified transparency for a better fashion ecosystem," they are positioned at the crossroads of the Fashion, Logistics, and Supply Chain industries.
As a value-driven tool, tex.tracer offers a transparent and verified supply chain solution that empowers fashion brands, suppliers, and consumers to base their decisions on authentic data. This approach supports a critical shift towards circular ecosystems, aligning with broader sustainability trends and regulatory expectations.
The company secured a €1.50M Seed Round investment on 07 March 2023, attracting investments from notable backers like HearstLab, ROM InWest, and Joanna Invests. This capital injection underscores investor confidence in their mission and potential for impact in transforming an essential, yet traditionally opaque, industry segment.
