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The Bluebird Group logo — An omnichannel retail partner that’s all-in on growth for yo...

The Bluebird Group

An omnichannel retail partner that’s all-in on growth for your brand. Driven by data, led by experts.

Founded 2015 United States Minneapolis, United States 328 employees Private Equity Consumer Goods, Internet +1

General Information

Company Name The Bluebird Group
Founded Year 2015
Location United States Minneapolis, United States
Employees 328
Industries Consumer Goods, Internet, Retail
Funding Stage Private Equity
Business Model B2B, B2B2C, Platform
Revenue Model Service Fee, Consulting Fee, Performance Based
Social

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About The Bluebird Group

The Bluebird Group, founded in 2015, stands out as a dynamic omnichannel retail service agency. Their approach combines retail strategy, media, creative services, and technology to elevate brands within prominent platforms like Target, Best Buy, Amazon, Costco, Walmart, Sam's Club, Kroger, and more.

Operating at the intersection of Consumer Goods, Internet, and Retail industries, they leverage a data-driven approach that is shepherded by seasoned experts. Their tagline, "An omnichannel retail partner that’s all-in on growth for your brand. Driven by data, led by experts.," encapsulates their dedication to fostering brand growth and market presence.

Headquartered in the United States, The Bluebird Group attracted a Private Equity Round on 09 August 2021, involving investors such as H.I.G. Capital. This investment underscores confidence in their capacity to scale and enhance value for retail partners across sectors.

Business keywords: omnichannel retail, retail strategy, retail services, retail media, creative services, brand growth, data-driven insights, technology integration, marketplace strategy, brand partnership, retail expertise, retailer collaboration, e-commerce growth, connected retail

Services & Products

Omnichannel Sales Management
Retail Media Advertising
Social Commerce & Demand Generation
Creative Services
Commerce Channels Integration
Consumer Insights & Innovation
High-Powered Omnichannel Operations

Target Customers

Brands looking for omnichannel growth Retailers seeking integrated commerce solutions Brands aiming to enhance consumer engagement Businesses desiring advanced data analytics for retail

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round Undisclosed 1
H.I.G. Capital
H.I.G. Capital
09 Aug 2021

The Bluebird Group Alternatives & Competitors

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The Bluebird Group vs
Harvest Group
Harvest Group United States

Integrated Commerce Agency offering a total commerce solution for CPG brands across retailers.

610 employees
Consumer Goods, Retail
Compare The Bluebird Group vs Harvest Group
The Bluebird Group vs
CommerceIQ
CommerceIQ United States

Retail Ecommmerce Management Platform

Series D
635 employees
Analytics, E-Commerce
Compare The Bluebird Group vs CommerceIQ
The Bluebird Group vs
Swaven - Acquired by MikMak, March 2023
Swaven - Acquired by MikMak, March 2023 France

Make all your digital brand contents shoppable, online & offline.

10 employees
Advertising, Analytics
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FAQ About The Bluebird Group

An omnichannel retail partner that’s all-in on growth for your brand. Driven by data, led by experts.
The Bluebird Group was founded in 2015.
The Bluebird Group is headquartered in Minneapolis, United States.
The Bluebird Group operates in Consumer Goods, Internet and Retail. Its work centres on omnichannel retail, retail strategy, retail services and retail media. Its customers include Brands looking for omnichannel growth, Retailers seeking integrated commerce solutions and Brands aiming to enhance consumer engagement.
The Bluebird Group has a B2B, B2B2C and Platform business model. Its revenue comes from Service Fee, Consulting Fee and Performance Based.
The Bluebird Group has approximately 328 employees.
The Bluebird Group has completed 1 funding round. The latest funding stage is Private Equity.
The Bluebird Group offers: Omnichannel Sales Management, Retail Media Advertising, Social Commerce & Demand Generation, Creative Services, Commerce Channels Integration, Consumer Insights & Innovation, High-Powered Omnichannel Operations.
Top alternatives and competitors to The Bluebird Group include Harvest Group, CommerceIQ, Swaven - Acquired by MikMak, March 2023, Obsess, ChannelEngine. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
The Bluebird Group and Harvest Group are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for The Bluebird Group, https://bouncewatch.com/company/the-bluebird-group, updated 2 March 2026. When citing, please name BounceWatch and link this page.

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