The Outfit, founded in 2021 and headquartered in Romania, is at the intersection of E-Commerce, Fashion, and Information Technology. The company’s slogan, “Fashion-tech personal shopper combining data and personal stylists for women's personal styling service. Pay only for kept items,” summarizes its unique value proposition pairing innovative data science with human expertise.
This startup differentiates itself by focusing on personalized fashion advice, primarily for women. Users engage with the platform by creating profiles, upon which experienced stylists curate a tailored selection of five clothing items, offering a try-before-you-buy model.
The Outfit received a significant boost on 22 June 2022, securing a €750.00K Seed Round investment from TSG Capital and SeedBlink. With its strategic combination of technology and personal touch, it presents a scalable model with potential for broad market appeal in the online fashion space.