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Thistle logo — Healthy Eating, Made Effortless

Thistle

Healthy Eating, Made Effortless

Founded 2013 United States Vacaville, United States 429 employees Series B Total: $16.95M Food and Beverage, Health Care +2

General Information

Company Name Thistle
Founded Year 2013
Location United States Vacaville, United States
Employees 429
Industries Food and Beverage, Health Care, Health and Wellness +1
Funding Stage Series B
Business Model D2C, Subscription Box, E Commerce
Revenue Model Subscription, Tiered Pricing, Product Sales
Social

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About Thistle

Thistle, founded in 2013 by Shiri Avnery, PhD, and Ashwin Cheriyan, champions the ethos of "Healthy Eating, Made Effortless." Situated at the intersection of Food and Beverage, Health Care, and Logistics and Delivery, this United States-based startup simplifies nutritious living through delivery of fully-prepared meals.

Designed by nutritionists, Thistle's offerings are rooted in scientific, evidence-based nutrition. The focus on real whole foods, balanced macronutrients, and high dietary fiber supports both individual health and environmental sustainability. Partnerships with local nonprofits highlight a commitment to reducing food waste and fighting hunger.

Their growth trajectory is underscored by industry accolades, including recognition in Newsweek's 2025 Excellence Index 1000 and Inc.'s Best in Business award. Backed by a $10.30M Series B investment from PowerPlant Ventures, Rich Products Ventures, and others in 2021, Thistle is rapidly expanding from major cities on the West and East Coasts to nationwide reach.

Business keywords: healthy meals delivery, nutrition-focused, organic food, plant-forward meals, cold-pressed juices, food waste reduction, local partnerships, nutritional diversity, convenience, health and wellness, evidence-based nutrition, meal prep service, sustainability impact, hunger alleviation

Services & Products

Fully Prepared Meal Delivery
Custom Meal Plans
Nutritious Snack and Juice Options
Dietary Consultation by Nutritionists

Target Customers

Health-Conscious Individuals Dieters People with Gluten or Dairy Intolerance Consumers Seeking Convenient Meal Solutions Individuals Interested in Plant-Based Diets

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $10.30M 5
PowerPlant Ventures Rich Products Ventures Siddhi Capital
PowerPlant Ventures, Rich Products Ventures +3
06 Jan 2021
Series A $5.65M 2
PowerPlant Ventures
PowerPlant Ventures, Clark Landry
28 Jan 2020
Venture Round Undisclosed 2
Montage Capital
Montage Capital, Blue Ivy Ventures
23 Jan 2017
Seed Round $1.00M 1
Ash Kalb
12 Oct 2015

Thistle Alternatives & Competitors

View All Alternatives
Thistle vs
Sprinly
Sprinly United States

Organic Plant-Based Meals Delivered Fresh Weekly

16 employees
Food and Beverage, Health Care
Compare Thistle vs Sprinly
Thistle vs
Tough Cookies Meal Prep
Tough Cookies Meal Prep United States

Reach your health and fitness goals, with healthy and nutritious meals delivered to your door. IG: @...

6 employees
Food Delivery, Food and Beverage
Compare Thistle vs Tough Cookies Meal Prep
Thistle vs
Eat Clean Bro, LLC
Eat Clean Bro, LLC United States

Delivering Chef prepared meals from Freehold NJ and Atlanta GA kitchens.

40 employees
E-Commerce, Food and Beverage
View all alternatives

FAQ About Thistle

Healthy Eating, Made Effortless
Thistle was founded in 2013.
Thistle is headquartered in Vacaville, United States.
Thistle operates in Food and Beverage, Health Care, Health and Wellness and Logistics and Delivery. Its work centres on healthy meals delivery, nutrition-focused, organic food and plant-forward meals. Its customers include Health-Conscious Individuals, Dieters and People with Gluten or Dairy Intolerance.
Thistle has a D2C, Subscription Box and E Commerce business model. Its revenue comes from Subscription, Tiered Pricing and Product Sales.
Thistle has approximately 429 employees.
Thistle has completed 4 funding rounds, raising a total of $16.95M. The latest funding stage is Series B.
Thistle offers: Fully Prepared Meal Delivery, Custom Meal Plans, Nutritious Snack and Juice Options, Dietary Consultation by Nutritionists.
Top alternatives and competitors to Thistle include Sprinly, Tough Cookies Meal Prep, Eat Clean Bro, LLC, Mosaic Foods, Sakara Life. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Thistle and Sprinly are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Thistle, https://bouncewatch.com/company/thistle, updated 29 April 2026. When citing, please name BounceWatch and link this page.

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