Thistle, founded in 2013 by Shiri Avnery, PhD, and Ashwin Cheriyan, champions the ethos of "Healthy Eating, Made Effortless." Situated at the intersection of Food and Beverage, Health Care, and Logistics and Delivery, this United States-based startup simplifies nutritious living through delivery of fully-prepared meals.
Designed by nutritionists, Thistle's offerings are rooted in scientific, evidence-based nutrition. The focus on real whole foods, balanced macronutrients, and high dietary fiber supports both individual health and environmental sustainability. Partnerships with local nonprofits highlight a commitment to reducing food waste and fighting hunger.
Their growth trajectory is underscored by industry accolades, including recognition in Newsweek's 2025 Excellence Index 1000 and Inc.'s Best in Business award. Backed by a $10.30M Series B investment from PowerPlant Ventures, Rich Products Ventures, and others in 2021, Thistle is rapidly expanding from major cities on the West and East Coasts to nationwide reach.